The Commons

Céad míle fáilte: While the Irish greeting for “100,000 Welcomes” hasn’t translated exactly to  that number of new client relationships in 2010, we have had quite the busy first two quarters at Lipman Hearne establishing new partnerships. We are proud of, and excited by, the collaborations that are underway and would like to take a moment to properly welcome the following nonprofit organizations:

Advocate Health Care
Alverno College
American Medical Association
California State University, Northridge
Channel One
Council for a Strong America
Evangelical Lutheran Church in America
George Washington University
National Defense University
Northwest Area Foundation
Pew Center for Statistics
Rhodes College
Robert Wood Johnson Foundation
Schoolnet
Seton Hall University
Society of Actuaries
University at Buffalo
University of Alabama in Huntsville
University of Pittsburgh Katz Graduate School of Business
University of Virginia Batten School of Leadership and Public Policy

Tags: admissions, advertising, brand personality, Business schools, community organizations, e-marketing, higher education, interactive, lipman hearne, Lipman Hearne Clients, media strategy, nonprofit branding, nonprofit communications, nonprofit marketing, research, resources

This interesting brand management article in the Gallup Management Journal shines the spotlight on an often forgotten marketing “P.”
My take on this topic…brand experience is the next most important horizon for all brands. As marketers, we continue to refine and master the “channels” and the product positioning and the pitch — but, ugh, those darn [...]

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Another day, another important article – this one in U.S. News and World Report – on how business schools are “re-evaluating the importance of business ethics and different methods of teaching ethics.”
This topic has had a lot of coverage for several years, starting even before Enron and other high-profile ethical messes. The global financial meltdown [...]

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Did the MBAs do it?  The debate rages whether business schools and their graduates are responsible for the global financial crisis.  Dutifully, many schools are “introspecting” on the subject.
Why Character is Destiny for Business Schools – and the MBAs They Groom, in the new issue of the Baylor Business Review takes a look at the [...]

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Despite being a country where Internet connections are often unreliable, India can usually be seen as an early adopter of new web and social media applications.  India’s citizens have so wholly embraced Facebook that they love it almost as much as they love film.  Facebook recently announced that it will open its first Asian office [...]

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New legislation being considered by the U.S. Department of Education is squarely aimed at for-profit colleges, with the intent of linking a student’s debt with their post-graduate earnings.  Their concern is that students—lured by advertising—are investing in credentials or degrees that don’t actually deliver the earning power that the student expects, generating flotillas of “underwater” [...]

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Upon reading the first article in a three-part Business Week series examining high-profile searches for new business school deans, it struck me that it is hard to overstate the importance of getting this process right. As with a corporate CEO position, the individual leading each of these institutions — or at any top business school [...]

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…colleges and universities are advertising so lavishly in The Chronicle of Higher Education.  It’s a trend that’s been accelerating lately, and it’s really getting out of hand.  In the March 12, 2010 edition there are full-page ads by:
•    University of North Texas
•    Arcadia University
•    East Carolina University
•    Texas A&M (three pages worth! And they’ve been [...]

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Complete College America is a new nonprofit focused solely on dramatically increasing the nation’s college completion rates.  CCA is funded and supported by the Gates, Lumina, Carnegie, Kellogg, and Ford foundations.  CCA was launched last week with a national media teleconference and media outreach.
One aspect of CCA’s mission is its Alliance of States.  These states’ [...]

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What do you get when you combine the increasingly competitive college admissions process with the age of social media? YouTube videos as a college application supplement, of course. At least that is what Tufts University has started to accept this year. In addition to poring through the traditional essays, recommendations and transcripts, this year Tufts [...]

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