Archive for May, 2009

Parents, the Recession, and the College Choice

2009 May 20
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Tight money. Worried parents. As parents deal with the realities of the economic downturn, they’re taking on a greater role in the college decision-making process. Lipman Hearne explores how the economic downturn is affecting parents’ level of involvement in one of the largest investments they’ll ever make – their child’s college education. “The Rules Have [...]

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University of Miami Law School: “On the Move”

2009 May 19
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Congratulations are in order for the University of Miami School of Law, which jumped 11 spots on U.S. News and World Report’s annual list of the nation’s best law schools.  As reported in the Daily Business Review, the rise reflects internal changes that led to a better student-faculty ratio, improved job placement rates and better peer rankings from law [...]

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Advice to enrollment managers and college marketers: It’s more than yield.

2009 May 14
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There is a plethora of news stories emerging right now about colleges – particularly elite schools – and the trouble they’re having making their fall 2009 class. The focus is typically on yield — the percentage of admitted students who enroll at an institution. Why yield? Because this metric has long been considered the bellwether [...]

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Transparency and open communications – “must haves” for education reform

2009 May 13
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Education Secretary Arne Duncan was handed the proverbial golden ticket in President Obama’s stimulus package, and the good times for the education world should continue into the next decade if the President’s education priorities survive the 2010 budget process. Secretary Duncan has been given a huge – even by Washington standards – increase in the [...]

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Closing the deal: A student’s perspective on acceptance communications

2009 May 7
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That Ol’ Fat Envelope: May is “sweeps” month in the higher ed community, when deposits are  made, when students for once in their lives value fat over thin (we’re talking envelopes, here), and when colleges and universities nervously track their yield and fry the bushings in their financial aid calculators. We’re privileged to have a [...]

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“Thufferin’ Thuccotash” – Plotting a media strategy in a 2.0 world

2009 May 5
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I had the opportunity to sit on the judging panel for the upcoming AMA Higher Education Symposium – coming up November 15-18 in Boston. Not that I was able to be there the day the selections were made, having been called to a “can’t miss” meeting near Atlanta.  So, rather than sitting with my colleagues [...]

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