The Commons

Tight money. Worried parents.

As parents deal with the realities of the economic downturn, they’re taking on a greater role in the college decision-making process.

Lipman Hearne explores how the economic downturn is affecting parents’ level of involvement in one of the largest investments they’ll ever make – their child’s college education. “The Rules Have Changed: How the Parent-Student Team Picks the Perfect College” provides three ways colleges can more effectively communicate with parents and their children. The report draws from our experience with hundreds of colleges and universities, interviews with parents and admissions professionals, and data from the Cooperative Institutional Research Program (CIRP) Freshman Survey. Download the free report.

Tags: admissions, college choice, Cooperative Institutional Research Program, economic downturn, higher education, nonprofit communications, parents, research, resources, trends