The Commons

University of Detroit Mercy, a longtime Lipman Hearne client, has launched a new online experience aimed at engaging rising high school juniors. Driven to the special site through emails and postcards, these juniors (soon to be seniors) can explore UDM’s teaching, and residential and student life by clicking on photographic hot spots. Fun and sometimes quirky messages address the visitor by name and  tell the story of how “great things” happen at UDM. Additional messaging invites visitors to campus.

Lipman Hearne’s work with UDM has spanned nearly a decade and includes enrollment publications, research, consulting, and marketing, as well as interactive services.

- Lee Reilly, Vice President, Interactive

Tags: admissions, brand personality, e-marketing, higher education, interactive, nonprofit branding, nonprofit communications, nonprofit marketing, social media, technology, trends, web 2.0