The Commons

Muhlenberg College launched its new institutional site this week to great praise. Focusing on the amazing opportunities to connect to the people, ideas, and experiences that the College provides, the site reflects Muhlenberg’s warmth, vibrancy, and exceptional teaching. Revamped architecture and navigation make the site easier to use, and a new admissions site welcomes prospective students with casual, energetic language and invitations to visit.

The project is a close collaboration between Muhlenberg’s internal web team and Lipman Hearne.

Tags: admissions, brand personality, higher education, interactive, media strategy, Muhlenberg College, nonprofit branding, nonprofit communications, nonprofit marketing, resources, social media, technology, trends, web 2.0