The Commons

The University of Texas at Arlington had the opportunity for great visibility in the new palace of American sports – Cowboys Stadium, just down the road from UTA’s campus.  The challenge was to develop creative across different formats that reinforced the University’s core messages, generated excitement and awareness among stadium attendees, and provided iconic imagery that could be used in other media channels.  Animation gave us a unique flexibility to show the essential character and many learning environments of the university – and to successfully compete for attention in a jam-packed visual environment.

This :30 spot is being shown in over 300 luxury suites and on 2,800 HD TVs throughout the stadium.  We also drew upon the creative from these spots to develop a 2000 linear foot LED ribbon that circles the stadium interior – on the longest LED board in the world. Initial reports from Texas are that the ads are generating a lot of excitement and that the quality of these spots from a nonprofit entity are causing the Cowboys to run them more frequently than anticipated.

Tags: advertising, brand personality, Cowboys Stadium, creative, higher education, interactive, media strategy, nonprofit branding, nonprofit communications, nonprofit marketing, University of Texas at Arlington