Ted Long, President of Elizabethtown College, and Tim Westerbeck, Managing Director & Principal of Lipman Hearne, presented a case study on the rebranding of Elizabethtown College at the AMA Symposium for Higher Education last week. The presentation showcased how Elizabethtown used transformative marketing techniques to recognize and embrace its true identity and distinctive market positioning.
Here is [...]
Pablo Eisenberg’s jeremiad on charitable giving in the Wall Street Journal misses the mark in a variety of ways. First, of his nine recommendations, only one of them deals with the more than 80 percent of philanthropic giving that is made by individuals – and that one only marginally. He is beating a tired, lame [...]
Sometimes talking about a familiar issue in a new light with unexpected advocates is an excellent way to attract attention. Lipman Hearne is strategizing and working with Mission: Readiness to raise awareness of early education. Their research shows that 75 percent of young Americans are ineligible to enlist in the military because they are either [...]