The Commons

Ted Long, President of Elizabethtown College, and Tim Westerbeck, Managing Director & Principal of Lipman Hearne, presented a case study on the rebranding of Elizabethtown College at the AMA Symposium for Higher Education last week. The presentation showcased how Elizabethtown used transformative marketing techniques to recognize and embrace its true identity and distinctive market positioning.

Here is an account from an audience member discussing the presentation and why the findings are of interest to higher ed marketers.

Tags: admissions, brand personality, branding strategy, higher education, nonprofit communications, nonprofit marketing, trends