Comments on: The “LipDub” Phenomenon: Higher Ed Marketing Meets MTV http://www.lipmanhearnecommons.com/2010/01/the-%e2%80%9clipdub%e2%80%9d-phenomenon-higher-ed-marketing-meets-mtv/ Conversations for Nonprofits in Tough Times Wed, 21 Apr 2010 16:47:30 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: YouTube Video vs. Written Essay: The Ultimate College Decision « LipmanHearne Commons http://www.lipmanhearnecommons.com/2010/01/the-%e2%80%9clipdub%e2%80%9d-phenomenon-higher-ed-marketing-meets-mtv/comment-page-1/#comment-6229 YouTube Video vs. Written Essay: The Ultimate College Decision « LipmanHearne Commons Mon, 01 Mar 2010 17:03:46 +0000 http://www.lipmanhearnecommons.com/?p=912#comment-6229 [...] are genuinely optional. But this is clearly the year of the video for colleges and universities – between the “Lipdub” phenomenon and Yale’s YouTube musical “That’s Why I Chose Yale,” universities’ staff and students [...] [...] are genuinely optional. But this is clearly the year of the video for colleges and universities – between the “Lipdub” phenomenon and Yale’s YouTube musical “That’s Why I Chose Yale,” universities’ staff and students [...]

]]> By: Nick S. http://www.lipmanhearnecommons.com/2010/01/the-%e2%80%9clipdub%e2%80%9d-phenomenon-higher-ed-marketing-meets-mtv/comment-page-1/#comment-5517 Nick S. Wed, 27 Jan 2010 05:22:35 +0000 http://www.lipmanhearnecommons.com/?p=912#comment-5517 Great post, Erin. I first came across this type of video when I saw Yale's new admissions video. Check it out here: http://www.youtube.com/watch?v=tGn3-RW8Ajk Yale's video is much too long, in my opinion. It has received mixed reviews by those to whom I've shown it. I've heard everything from "I can't believe Yale stooped to this level" to "this is so cool because it is appealing to a demographic that grew up loving High School Musical." I suppose that my opinion lies somewhere in between. Thanks for sharing the history of this type of video. I didn't know that so many others existed, and I had certainly never heard the genre called "LipDub." Nice job. Great post, Erin. I first came across this type of video when I saw Yale’s new admissions video. Check it out here:

http://www.youtube.com/watch?v=tGn3-RW8Ajk

Yale’s video is much too long, in my opinion. It has received mixed reviews by those to whom I’ve shown it. I’ve heard everything from “I can’t believe Yale stooped to this level” to “this is so cool because it is appealing to a demographic that grew up loving High School Musical.” I suppose that my opinion lies somewhere in between.

Thanks for sharing the history of this type of video. I didn’t know that so many others existed, and I had certainly never heard the genre called “LipDub.” Nice job.

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