Archive for February, 2010

Me and Scott Jaschik

2010 Feb 24
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At the CASE District III conference yesterday, I was asked to sit in for Scott Jaschik – editor of Inside Higher Ed – when his flight arrangements conflicted with the timing of the session.  Co-presenter Rae Goldsmith from CASE and I managed to deflect the massive disappointment in the room at Scott’s absence and lead [...]

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Beth Fair Drews Memorial

2010 Feb 20
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For those  unable to attend the service honoring Beth today, here is a written memorial celebrating her life and spirit that will be shared. -Rob Moore

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How to Bring Messages to Life on Capitol Hill

2010 Feb 19
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When you work for a member of Congress, your life can be a blur of meetings, phone calls, and events. Sometimes there’s not a good opportunity to learn about an issue in depth.  Lipman Hearne was proud to help the First Five Years Fund create an interactive, multimedia exhibit that informs Hill staff about early [...]

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Remembering Beth Drews

2010 Feb 16
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We lost a great friend and colleague yesterday.  Beth Drews, who for six years ran our marketing department, succumbed to pancreatic cancer after a valiant battle.  Beth was one of those people that you’re just glad to know: positive, energetic, smart, effective, engaged…I could string out more adjectives here, but you get the picture. If [...]

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AdAge Announces Tweet Tracking

2010 Feb 15
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Leading online news source for the marketing and media fields, Advertising Age, launched  the first of what is to be weekly installments of a Twitter measuring chart, entitled “Top 10 Most Tweeted Brands.” A collaboration with What the Trend, a social media trend-analytics service, this chart attempts to list the week’s ten most popular brands [...]

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Obesity a Matter of National Security?

2010 Feb 10
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The answer is yes, according to First Lady Michelle Obama and members of Mission: Readiness. Mrs. Obama is using the bully pulpit to raise awareness of the obesity issue and the epidemic’s impact on all aspects of society. As she pointed out during the launch of her awareness program on February 9, obesity is seen [...]

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Big Thoughts on Branding

2010 Feb 8
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My book on higher ed branding – The Real U: Building Brands that Resonate with Students, Faculty, Staff, and Donors – is being published later this month by CASE.  Buy one now! The Real U represents the first book-length manuscript I’ve written since completing my doctoral program, which was largely focused on modern and contemporary [...]

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