The Commons

Leading online news source for the marketing and media fields, Advertising Age, launched  the first of what is to be weekly installments of a Twitter measuring chart, entitled “Top 10 Most Tweeted Brands.” A collaboration with What the Trend, a social media trend-analytics service, this chart attempts to list the week’s ten most popular brands that appear on Twitter. Given the seemingly long-term debate over the possibility of monetizing Twitter – is this the first step in the path to true profitability for the social media tool?

Another curiosity is the seemingly broad use of the word “brand” being used to compile the list.  In addition to Valentine’s Day (really!?) there is an eclectic mix of people (Alexander McQueen), products (Apple iPad) and annual events (Super Bowl). Should these topics really be compared to each other from a marketing perspective? Will tracking of such mixed topics really help Twitter’s future monetization? And more importantly will those Justin Bieber followers succeed in taking over the Twitterverse?

Share your thoughts on what trends and behaviors should be tracked on Twitter in the comments section.

Tags: blogging, e-marketing, interactive, resources, social media, technology, trends, twitter, web 2.0