Archive for April, 2010

Don’t Forget About the People Behind Your Brand Experience

2010 Apr 19
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This interesting brand management article in the Gallup Management Journal shines the spotlight on an often forgotten marketing “P.” My take on this topic…brand experience is the next most important horizon for all brands. As marketers, we continue to refine and master the “channels” and the product positioning and the pitch — but, ugh, those [...]

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More on the B-school Ethical Evolution…

2010 Apr 15
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Another day, another important article – this one in U.S. News and World Report – on how business schools are “re-evaluating the importance of business ethics and different methods of teaching ethics.” This topic has had a lot of coverage for several years, starting even before Enron and other high-profile ethical messes. The global financial [...]

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Does Character Count for Business School Brands?

2010 Apr 14
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Did the MBAs do it?  The debate rages whether business schools and their graduates are responsible for the global financial crisis.  Dutifully, many schools are “introspecting” on the subject. Why Character is Destiny for Business Schools – and the MBAs They Groom, in the new issue of the Baylor Business Review takes a look at [...]

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Bubbles are taking off over India

2010 Apr 2
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Despite being a country where Internet connections are often unreliable, India can usually be seen as an early adopter of new web and social media applications.  India’s citizens have so wholly embraced Facebook that they love it almost as much as they love film.  Facebook recently announced that it will open its first Asian office [...]

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