http://www.lipmanhearnecommons.com/2010/04/dont-forget-about-the-people-behind-your-brand-experience/ Conversations for Visionary Organizations Tue, 06 Dec 2011 23:53:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.lipmanhearnecommons.com/2010/04/dont-forget-about-the-people-behind-your-brand-experience/comment-page-1/#comment-6944 Girish Wed, 21 Apr 2010 16:47:30 +0000 http://www.lipmanhearnecommons.com/?p=1097#comment-6944 Yep. Too many marketers forget that the customer's experience with our brands, products, services and people have a much deeper influence on the perception they form of our brand than any marketing campaign that we come up with. Yep. Too many marketers forget that the customer’s experience with our brands, products, services and people have a much deeper influence on the perception they form of our brand than any marketing campaign that we come up with.

]]> http://www.lipmanhearnecommons.com/2010/04/dont-forget-about-the-people-behind-your-brand-experience/comment-page-1/#comment-6935 Andrew Weir Tue, 20 Apr 2010 19:06:16 +0000 http://www.lipmanhearnecommons.com/?p=1097#comment-6935 Great point. There are new and emerging models but sadly too few brand organisations that have realised the importance of delivering great brand experiences, let alone how to do it operationally Great point. There are new and emerging models but sadly too few brand organisations that have realised the importance of delivering great brand experiences, let alone how to do it operationally

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