On September 11, staff from our DC office—Jim Healy, Eric Bailey, Shellie Byrum, Meghan Snyder, Megan Cotton, and  Jennifer Dusenberry—volunteered at Burrville Elementary School during an annual 9/11 Day of Service event. We partnered with HandsOn Greater DC Cares, the event organizer, and served as a way to honor those touched by the 9/11 attacks. [...]

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Branding is not an abstract science, disconnected from the underlying business realities of academic institutions.  Ask Coke what their brand is worth, or Apple, or Four Seasons:  in all cases, a strong and well-focused brand causes consumers to value a product or service more and, therefore, pay more for it. This is also true in [...]

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