Archive for August, 2012

Bored by cookie-cutter annual fund efforts? So are we.

2012 Aug 14
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Those of us working in the philanthropic marketing space know that the alumni giving landscape is constantly changing. As new and innovative approaches evolve, older practices must continually be evaluated, reconsidered—and sometimes abandoned—to ensure philanthropic efforts remain vibrant, engaging, and ultimately successful. One recent finding from Eduventures shows that student callers are more effective in [...]

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