From September 17-19, Anne Petersen, Director of Digital Strategy, and I attended a three-day workshop with Academic Impressions. The workshop, titled Social Media Beyond The Basics, looked at higher-level social media strategy and tactics with a focus on enrollment management, advancement, and managing student workers. Though my professional background is in higher ed social media, [...]
Much has been discussed regarding the recent botched attempt to force a leadership change at the University of Virginia and the resulting public relations crisis that followed. The Washington Post recently reported on the PR missteps, which demonstrates the limitations of traditional public relations during a crisis like the one that engulfed U Va. If you’re [...]
This afternoon, people in Huntsville, Alabama won’t be able to walk outside and pick up their dead-wood-and-ink copy of The Huntsville Times. The Times, along with three other Newhouse Newspapers in Alabama and Louisiana, cease publishing a daily newspaper today. This is an especially sad day for me. For all its limitations, The Huntsville Times [...]