Archive for October, 2012

Report from the 2012 conference, “Social Media Beyond the Basics”

2012 Oct 19
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From September 17-19, Anne Petersen, Director of Digital Strategy,  and I attended a three-day workshop with Academic Impressions. The workshop, titled Social Media Beyond The Basics, looked at higher-level social media strategy and tactics with a focus on enrollment management, advancement, and managing student workers. Though my professional background is in higher ed social media, [...]

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When a Crisis Hits Campus, It Helps to Know Your Client

2012 Oct 16
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Much has been discussed regarding the recent botched attempt to force a leadership change at the University of Virginia and the resulting public relations crisis that followed. The Washington Post recently reported on the PR missteps, which demonstrates the limitations of traditional public relations during a crisis like the one that engulfed U Va. If you’re [...]

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From parchment to touch-screens—vehicles for sharing information continue to evolve

2012 Oct 1
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This afternoon, people in Huntsville, Alabama won’t be able to walk outside and pick up their dead-wood-and-ink copy of The Huntsville Times. The Times, along with three other Newhouse Newspapers in Alabama and Louisiana, cease publishing a daily newspaper today. This is an especially sad day for me. For all its limitations, The Huntsville Times [...]

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