Archive for December, 2012

California dreaming: lessons learned from a logo redesign wipeout

2012 Dec 21
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There’s been a huge ruckus in recent weeks over the launch of a new logo by the University of California system.  The mark has been variously described as looking like a flushing toilet, a Swedish cake roll, and a washing machine label.  On Friday, December 14, the University officially responded to the backlash by suspending [...]

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