Amid Facebook fan pages and Twitter posts, colleges and universities appear to be embracing a new social media trend to include in their marketing and communications strategies – “LipDub.” Part virtual campus tour and part music video, “LipDub” is a style of video that aims to showcase a college’s campus and student life in a [...]
This Ben Wildavsky article for The New York Academy of Sciences Magazine, an excerpt from his book The Great Brain Race: How Global Universities are Reshaping the World, explores both sides of the academic globalization debate and provides insight into whether increased global competition for the United States academic world is something to be feared [...]
University of Miami School of Law has launched its newly re-skinned website. The project, completed with help from Lipman Hearne’s interactive team, brings a fresh new look and engaging animation to the home page, which emphasizes the School’s advantageous location in a world-class city at the crossroads of the Americas. The launch caps a great [...]
Ted Long, President of Elizabethtown College, and Tim Westerbeck, Managing Director & Principal of Lipman Hearne, presented a case study on the rebranding of Elizabethtown College at the AMA Symposium for Higher Education last week. The presentation showcased how Elizabethtown used transformative marketing techniques to recognize and embrace its true identity and distinctive market positioning. Here [...]
Sometimes talking about a familiar issue in a new light with unexpected advocates is an excellent way to attract attention. Lipman Hearne is strategizing and working with Mission: Readiness to raise awareness of early education. Their research shows that 75 percent of young Americans are ineligible to enlist in the military because they are either [...]
The University of Texas at Arlington had the opportunity for great visibility in the new palace of American sports – Cowboys Stadium, just down the road from UTA’s campus. The challenge was to develop creative across different formats that reinforced the University’s core messages, generated excitement and awareness among stadium attendees, and provided iconic imagery [...]
Muhlenberg College launched its new institutional site this week to great praise. Focusing on the amazing opportunities to connect to the people, ideas, and experiences that the College provides, the site reflects Muhlenberg’s warmth, vibrancy, and exceptional teaching. Revamped architecture and navigation make the site easier to use, and a new admissions site welcomes prospective [...]
University of Miami School of Law has been ranked among the top five law schools for Hispanic students by Hispanic Magazine. The school jumped three slots in this year’s ranking. Earlier this year, the school jumped 11 slots in the U.S. News and World Report’s annual listing. Lipman Hearne has worked with the University of [...]
I attended the launch yesterday of “Get Schooled,” a new, five-year public engagement effort funded by the Gates Foundation in partnership with Viacom and several other corporate partners. Viacom committed an extremely rare 30-minute “roadblock” on all of their properties to broadcast a short film to officially launch the initiative. The film showed how the [...]
Ben Wildavsky, a contributing consultant at Lipman Hearne, takes a closer look at the rise of rankings that compare colleges not just within countries but between them. The article examines how the expansion and change in ranking methodology could mean that American dominance of international college rankings may no longer be guaranteed. International Studies: How [...]