A colleague recently asked me, “What are your top 5 digital tools?” I started jotting down notes on the essentials, and came up with a top 9. While five would be lean, and a top 10 would be a nice round number, I really wanted to focus on the essentials—the must haves for the current [...]
Happy 2013! This is a big year for our Lipman Hearne Student Panelists, who are graduating high school in a few months and heading to college in the fall. We’ve had some insightful conversations with our high-achieving panelists recently about which factors make the difference in their college search decisions, including this past November in [...]
There’s been a huge ruckus in recent weeks over the launch of a new logo by the University of California system. The mark has been variously described as looking like a flushing toilet, a Swedish cake roll, and a washing machine label. On Friday, December 14, the University officially responded to the backlash by suspending [...]
“How do students actually use social media throughout their college search?” This is a question we often hear while working with our higher education clients. To dig into this topic, along with a host of other subjects, Lipman Hearne gathered together a panel of 20 high school juniors and began to follow them through their [...]
From September 17-19, Anne Petersen, Director of Digital Strategy, and I attended a three-day workshop with Academic Impressions. The workshop, titled Social Media Beyond The Basics, looked at higher-level social media strategy and tactics with a focus on enrollment management, advancement, and managing student workers. Though my professional background is in higher ed social media, [...]
Much has been discussed regarding the recent botched attempt to force a leadership change at the University of Virginia and the resulting public relations crisis that followed. The Washington Post recently reported on the PR missteps, which demonstrates the limitations of traditional public relations during a crisis like the one that engulfed U Va. If you’re [...]
This afternoon, people in Huntsville, Alabama won’t be able to walk outside and pick up their dead-wood-and-ink copy of The Huntsville Times. The Times, along with three other Newhouse Newspapers in Alabama and Louisiana, cease publishing a daily newspaper today. This is an especially sad day for me. For all its limitations, The Huntsville Times [...]
The chattering higher education opponents, led by horror stories of students who were foolish enough to borrow $200,000 and end up with a double major in comparative religion and nonverbal performance studies, continue to raise the question of value of a college degree. Yet even when his hedge fund was hiring an analyst, Peter Thiel—who [...]
Those of us working in the philanthropic marketing space know that the alumni giving landscape is constantly changing. As new and innovative approaches evolve, older practices must continually be evaluated, reconsidered—and sometimes abandoned—to ensure philanthropic efforts remain vibrant, engaging, and ultimately successful. One recent finding from Eduventures shows that student callers are more effective in [...]
It’s many, many months until the school bell rings for the start of the 2014–15 school year, but education advocates in Washington D.C., Illinois and across the country are already getting ready. Recently, Education Sector, an independent education policy think tank, held a panel discussion about the Common Core State Standards. The Standards will lead [...]