‘News & Announcements’ Archive

Community Colleges Earn Accolades for Real Results

2010 Sep 9
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Anyone with even a cursory knowledge of higher education knows that “college completion rates” and “data-driven solutions” have become more important than ever before in public debates and media coverage. National and state-level policymakers, along with college presidents, are paying closer attention to these issues – or at the very least, they are pledging to [...]

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The Real U: An On Target Review

2010 Sep 1
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Andrew Careaga said some good things about my new book—The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors.  “Quick, insightful,” “good counsel,” “expertly and concisely packaged narrative….”  Dude!  But then, “peppering one’s prose with standard-order marketing adjectives,” “try[ing] too hard to be clever….”  Sigh.  The travails of being misunderstood…a poor, sensitive [...]

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Me and Scott Jaschik

2010 Feb 24
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At the CASE District III conference yesterday, I was asked to sit in for Scott Jaschik – editor of Inside Higher Ed – when his flight arrangements conflicted with the timing of the session.  Co-presenter Rae Goldsmith from CASE and I managed to deflect the massive disappointment in the room at Scott’s absence and lead [...]

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Beth Fair Drews Memorial

2010 Feb 20
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For those  unable to attend the service honoring Beth today, here is a written memorial celebrating her life and spirit that will be shared. -Rob Moore

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Remembering Beth Drews

2010 Feb 16
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We lost a great friend and colleague yesterday.  Beth Drews, who for six years ran our marketing department, succumbed to pancreatic cancer after a valiant battle.  Beth was one of those people that you’re just glad to know: positive, energetic, smart, effective, engaged…I could string out more adjectives here, but you get the picture. If [...]

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Big Thoughts on Branding

2010 Feb 8
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My book on higher ed branding – The Real U: Building Brands that Resonate with Students, Faculty, Staff, and Donors – is being published later this month by CASE.  Buy one now! The Real U represents the first book-length manuscript I’ve written since completing my doctoral program, which was largely focused on modern and contemporary [...]

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Lipman Hearne: curated, narrated, and launched

2009 Dec 11
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Lipman Hearne’s new website, launched earlier this week, gives visitors a fresh look at the firm and its work. Central to the site is Lipman Hearne’s best asset: the staff. Visitors can browse staff stories in the People section, hear staff members’ voices through quotes that float throughout the site, and catch glimpses of them [...]

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Tom Abrahamson Honored by AMA Foundation

2009 Aug 18
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The American Marketing Association Foundation (AMAF) honored Tom Abrahamson, Managing Director & Principal, Lipman Hearne, with the 2009 Nonprofit Marketing Volunteer of the Year Award at the AMA Nonprofit Marketing Conference in Chicago, IL, on July 16, 2009. Tom is known for innovation in nonprofit marketing. He brings nearly 30 years of success and leadership [...]

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Dialing in and Nodding off: Virtual meetings get a B-

2009 Jun 26
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These days, everyone’s looking to cut costs and work smarter. Unfortunately, this has led to a near epidemic of mediocre meetings. That’s the conclusion of a new study on the advantages, costs, and pitfalls of telemeetings conducted via phone, video or web. Based on a survey of more than 1,200 staff members working at public-interest [...]

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Parents, the Recession, and the College Choice

2009 May 20
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Tight money. Worried parents. As parents deal with the realities of the economic downturn, they’re taking on a greater role in the college decision-making process. Lipman Hearne explores how the economic downturn is affecting parents’ level of involvement in one of the largest investments they’ll ever make – their child’s college education. “The Rules Have [...]

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