At the CASE District III conference yesterday, I was asked to sit in for Scott Jaschik – editor of Inside Higher Ed – when his flight arrangements conflicted with the timing of the session. Co-presenter Rae Goldsmith from CASE and I managed to deflect the massive disappointment in the room at Scott’s absence and lead [...]
For those unable to attend the service honoring Beth today, here is a written memorial celebrating her life and spirit that will be shared.
-Rob Moore
We lost a great friend and colleague yesterday. Beth Drews, who for six years ran our marketing department, succumbed to pancreatic cancer after a valiant battle. Beth was one of those people that you’re just glad to know: positive, energetic, smart, effective, engaged…I could string out more adjectives here, but you get the picture.
If you [...]
My book on higher ed branding – The Real U: Building Brands that Resonate with Students, Faculty, Staff, and Donors – is being published later this month by CASE. Buy one now!
The Real U represents the first book-length manuscript I’ve written since completing my doctoral program, which was largely focused on modern and contemporary American [...]
Lipman Hearne’s new website, launched earlier this week, gives visitors a fresh look at the firm and its work.
Central to the site is Lipman Hearne’s best asset: the staff. Visitors can browse staff stories in the People section, hear staff members’ voices through quotes that float throughout the site, and catch glimpses of them as [...]
The American Marketing Association Foundation (AMAF) honored Tom Abrahamson, Managing Director & Principal, Lipman Hearne, with the 2009 Nonprofit Marketing Volunteer of the Year Award at the AMA Nonprofit Marketing Conference in Chicago, IL, on July 16, 2009.
Tom is known for innovation in nonprofit marketing. He brings nearly 30 years of success and leadership in [...]
These days, everyone’s looking to cut costs and work smarter. Unfortunately, this has led to a near epidemic of mediocre meetings.
That’s the conclusion of a new study on the advantages, costs, and pitfalls of telemeetings conducted via phone, video or web. Based on a survey of more than 1,200 staff members working at public-interest organizations [...]
Tight money. Worried parents.
As parents deal with the realities of the economic downturn, they’re taking on a greater role in the college decision-making process.
Lipman Hearne explores how the economic downturn is affecting parents’ level of involvement in one of the largest investments they’ll ever make – their child’s college education. “The Rules Have Changed: How [...]
The winners have been announced in the 24th Annual Admission Advertising Awards, the largest educational advertising awards competition in the country. Judges consisted of a national panel of admissions’ marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of Higher Education Marketing Report (formerly Admissions Marketing Report) . This year, over two [...]
What’s the quickest way to increase organizational effectiveness? Improve your meetings and stop wasting time every time you pull your team together.