What do you get when you combine the increasingly competitive college admissions process with the age of social media? YouTube videos as a college application supplement, of course. At least that is what Tufts University has started to accept this year. In addition to poring through the traditional essays, recommendations and transcripts, this year Tufts [...]
At the CASE District III conference yesterday, I was asked to sit in for Scott Jaschik – editor of Inside Higher Ed – when his flight arrangements conflicted with the timing of the session. Co-presenter Rae Goldsmith from CASE and I managed to deflect the massive disappointment in the room at Scott’s absence and lead [...]
Leading online news source for the marketing and media fields, Advertising Age, launched the first of what is to be weekly installments of a Twitter measuring chart, entitled “Top 10 Most Tweeted Brands.” A collaboration with What the Trend, a social media trend-analytics service, this chart attempts to list the week’s ten most popular brands [...]
Amid Facebook fan pages and Twitter posts, colleges and universities appear to be embracing a new social media trend to include in their marketing and communications strategies – “LipDub.” Part virtual campus tour and part music video, “LipDub” is a style of video that aims to showcase a college’s campus and student life in a [...]
This Ben Wildavsky article for The New York Academy of Sciences Magazine, an excerpt from his book The Great Brain Race: How Global Universities are Reshaping the World, explores both sides of the academic globalization debate and provides insight into whether increased global competition for the United States academic world is something to be feared [...]
I work with and study a lot of business schools and no doubt this article on M.B.A.’s and social change identifies a real trend toward students wanting to explore issues of sustainability, corporate social responsibility, “green” enterprises and other social entrepreneurship concepts. These are, not surprisingly, subjects with tremendous natural appeal in today’s environment.
One can [...]
Upon reading Premchand Palety’s article on India’s B-schools in the Wall Street Journal, I could not help but agree that growth of the management education industry in India has no doubt outpaced the growth in quality. Clearly, more regulation of the sector is in order.
However, let’s be sure to give great credit to the many [...]
Does NBC have a hit on its hands with “Community“? It appears it might.
The new sitcom about students at a community college was the second-highest rated show of the night. But as I blogged earlier this year, the question for higher ed is, “What impact will the program have on the image of the community [...]
Two Lipman Hearne clients made the news as members of Mother Jones magazine’s 2010 MoJo Mini College Guide. According to Kiera Butler, the University of Minnesota, Morris and Kettering University are both among “ten cool schools that will blow your mind, not your budget.”
The University of Minnesota, Morris is cited for having “academic chops and [...]
“We’re walking, we’re walking…”: Anyone who has been through the rigors of a multi-college campus tour knows that Bonnie Hunt must have modeled her character in the movie Dave by shadowing a college campus tour guide. The backwards-walking, über-perky tour guide that can rattle off anecdotes that date to the 1800s has reached the level [...]