Does NBC have a hit on its hands with “Community“? It appears it might.
The new sitcom about students at a community college was the second-highest rated show of the night. But as I blogged earlier this year, the question for higher ed is, “What impact will the program have on the image of the community [...]
Two Lipman Hearne clients made the news as members of Mother Jones magazine’s 2010 MoJo Mini College Guide. According to Kiera Butler, the University of Minnesota, Morris and Kettering University are both among “ten cool schools that will blow your mind, not your budget.”
The University of Minnesota, Morris is cited for having “academic chops and [...]
“We’re walking, we’re walking…”: Anyone who has been through the rigors of a multi-college campus tour knows that Bonnie Hunt must have modeled her character in the movie Dave by shadowing a college campus tour guide. The backwards-walking, über-perky tour guide that can rattle off anecdotes that date to the 1800s has reached the level [...]
Think your website is a work of art? Well, Wordle can make that a reality.
“Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The [...]
Wired Magazine’s new-ideas issue is great fun, including the cover articles, “Detroit Re-imagined” and “Googlenomics Explained.” But the most fun may be “Socialism Redefined,” which turns socialism (to some a dirty word) inside out— and predicts a “globalist collectivist society.” (This is only partly serious. Notice in the historical timeline feature, Linux 10 is jokingly [...]
Maybe so—although, if you’re watching Stephen Colbert, you might be a bit confused. When Colbert hosted Biz Stone, one of the co-founders of Twitter, he was characteristically hard on him. “This sounds like the answer to a problem that we didn’t know we had until I invented the answer,” he said. On the other hand, [...]
The following are three sites I visit as sources of interesting stuff and flashes of inspiration. Some have marketing relevance others have talks and presentations given by the most creative minds of our generation. But whatever the content, they never fail to reveal something interesting about the human psyche, marketing of social campaigns, good design, [...]
1776 by David McCullough
While this part-biography of George Washington/part-historical account of the most pivotal year of the Revolutionary War, has little to do with marketing and communications, it’s a book that I’ve recently finished, which falls in the brain-maintenance category. But in reading it, as well as ‘Truman’, by Pulitzer prize-winning McCullough, there are some [...]
People here frequently ask me where I get info on marketing trends. The list is long. But browse some of my favorites here.
Are brands powerful signifiers of social identity, or are they mere corporate claptrap – or both?
Joselyn Zivin, Senior VP, Brand Stategy and Planning, recently read two books that make provocative arguments.