Don’t Blame Branding
Are brands powerful signifiers of social identity, or are they mere corporate claptrap – or both?
Joselyn Zivin, Senior VP, Brand Stategy and Planning, recently read two books that make provocative arguments.
‘On Our Radar’ Archive
What we’re reading: December 22, 2008
Kristen McCullough, our favorite Associate Account Director of Strategy and Planning, takes a deeper look inside Richard Florida’s latest exploration of the “creative class”.