1776 by David McCullough While this part-biography of George Washington/part-historical account of the most pivotal year of the Revolutionary War, has little to do with marketing and communications, it’s a book that I’ve recently finished, which falls in the brain-maintenance category. But in reading it, as well as ‘Truman’, by Pulitzer prize-winning McCullough, there are [...]
People here frequently ask me where I get info on marketing trends. The list is long. But browse some of my favorites here.
Are brands powerful signifiers of social identity, or are they mere corporate claptrap – or both?
Joselyn Zivin, Senior VP, Brand Stategy and Planning, recently read two books that make provocative arguments.
Kristen McCullough, our favorite Associate Account Director of Strategy and Planning, takes a deeper look inside Richard Florida’s latest exploration of the “creative class”.