The Commons

At the CASE District III conference yesterday, I was asked to sit in for Scott Jaschik – editor of Inside Higher Ed – when his flight arrangements conflicted with the timing of the session.  Co-presenter Rae Goldsmith from CASE and I managed to deflect the massive disappointment in the room at Scott’s absence and lead an interesting discussion about the big issues affecting the higher ed sector today.  My closing summary included:

1. Budgets
2. Raising money
3. Alumni engagement
4. New Competitors
5. Demographics

The fans of acrostics will see it all spells BRAND – and stands as a shameless plug for my just-published The Real U: Building Brands that Resonate with Students, Faculty, Staff, and Donors, which contains perhaps the only chapter in a book published by CASE that starts with a rude quote by Bo Diddley.

So, Scott, since I stepped in for you, how about a nice blurb on the book?  Available now!

- Rob Moore, Managing Partner

Tags: brand personality, CASE, higher education, Inside Higher Ed, marketing conference, nonprofit communications, nonprofit marketing, Rae Goldsmith, resources, Scott Jaschik, The Real U, trends

For those  unable to attend the service honoring Beth today, here is a written memorial celebrating her life and spirit that will be shared.
-Rob Moore

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When you work for a member of Congress, your life can be a blur of meetings, phone calls, and events. Sometimes there’s not a good opportunity to learn about an issue in depth.  Lipman Hearne was proud to help the First Five Years Fund create an interactive, multimedia exhibit that informs Hill staff about early [...]

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We lost a great friend and colleague yesterday.  Beth Drews, who for six years ran our marketing department, succumbed to pancreatic cancer after a valiant battle.  Beth was one of those people that you’re just glad to know: positive, energetic, smart, effective, engaged…I could string out more adjectives here, but you get the picture.
If you [...]

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Leading online news source for the marketing and media fields, Advertising Age, launched  the first of what is to be weekly installments of a Twitter measuring chart, entitled “Top 10 Most Tweeted Brands.” A collaboration with What the Trend, a social media trend-analytics service, this chart attempts to list the week’s ten most popular brands [...]

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The answer is yes, according to First Lady Michelle Obama and members of Mission: Readiness.
Mrs. Obama is using the bully pulpit to raise awareness of the obesity issue and the epidemic’s impact on all aspects of society. As she pointed out during the launch of her awareness program on February 9, obesity is seen as [...]

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My book on higher ed branding – The Real U: Building Brands that Resonate with Students, Faculty, Staff, and Donors – is being published later this month by CASE.  Buy one now!
The Real U represents the first book-length manuscript I’ve written since completing my doctoral program, which was largely focused on modern and contemporary American [...]

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Amid Facebook fan pages and Twitter posts, colleges and universities appear to be embracing a new social media trend to include in their marketing and communications strategies – “LipDub.” Part virtual campus tour and part music video, “LipDub” is a style of video that aims to showcase a college’s campus and student life in a [...]

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This Ben Wildavsky article for The New York Academy of Sciences Magazine, an excerpt from his book The Great Brain Race: How Global Universities are Reshaping the World, explores both sides of the academic globalization debate and provides insight into whether increased global competition for the United States academic world is something to be feared [...]

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University of Miami School of Law has launched its newly re-skinned website. The project, completed with help from Lipman Hearne’s interactive team, brings a fresh new look and engaging animation to the home page, which emphasizes the School’s advantageous location in a world-class city at the crossroads of the Americas.
The launch caps a great year [...]

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