The Commons

Conversations for Nonprofits in Tough Times

Client In the News: Hispanic Scholarship Foundation Calls for 14 Million Degrees in 14 Years

2011 Feb 23
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Frank Alvarez, president and CEO of the Hispanic Scholarship Fund contributed the following point of view to Daniel de Vise’s Washington Post blog: College Inc.

We need 14 million more Hispanic degrees

As Hispanic Americans watch the batches of data flow out from the U.S. Census Bureau we have both a sense of pride and anxiety. Pride in our contributions to American society and anxiety about the corresponding challenges we face, especially in the area of higher education.

The 2010 census is showing that Hispanics are playing an increasingly important role in communities all over the U.S. The Hispanic population in Arkansas increased by 114 percent in the last 10 years and now stands at 186,050. In Mississippi, our numbers since 2000 have increased 106 percent to 81,481.

Our historically large population in Texas is now at 9 million, or 38 percent of the state’s entire population. Hispanics comprise 48 percent of Texans under the age of 18 and they all hope to play an important role in America’s future in some way or another.

The path to a successful future has often included a college education. The reality is the U.S. Latino degree attainment rate stands at 19 percent — much lower than it should be. Our goal is to move this to 60 percent by 2025 in order to meet the college attainment goals set forth for all Americans by President Obama and supporters like Lumina Foundation and the Bill & Melinda Gates Foundation. That means 14 million more Hispanic two- and four-year degree holders in the next 14 years.

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A Brand Voice Getting Noticed:Johns Hopkins Carey Business School

2010 Dec 16
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The blogosphere is taking note of the mission of the Johns Hopkins Carey Business School to teach business “with humanity in mind.” Check out BrandSinger‘s post/reaction to the new campaign launched in partnership with Lipman Hearne.

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Hispanic Scholarship Fund: Helping Hispanics Helps the U.S.

2010 Dec 14
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The Hispanic Scholarship Fund wants every Hispanic household to have at least one adult with a college degree by 2025. Find out how meeting this goal could result in an estimated $13 billion in additional public revenues (among other nation-strengthening benefits) in this article by Frank Alvarez and James McNamara. _______________________________________________ The Hispanic Scholarship Fund [...]

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Join the Party: Successful Educational Branding is a Group Effort

2010 Oct 12
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Lipman Hearne’s CEO, Rob Moore, recently penned an article for CASE Currents on educational branding truths: Having a muddy, chaotic brand is like trying to simultaneously cram through the doorway of a party with five other guests. The host opens the door to a dismaying display of mass confusion—six people grunting, swearing, shoving, and throwing [...]

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It’s Not Just the Money: Hispanic Scholarship Fund Tackles Cultural Barriers

2010 Oct 5
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Today marks a significant milestone for our client, the Hispanic Scholarship Fund. After months of behind-the-scenes planning with our public affairs team, HSF announced its new “Generation 1st Degree,” program at its first Education Summit, held in New York City. This program aims to ensure that at least one person in every Hispanic household earns [...]

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Community Colleges Earn Accolades for Real Results

2010 Sep 9
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Anyone with even a cursory knowledge of higher education knows that “college completion rates” and “data-driven solutions” have become more important than ever before in public debates and media coverage. National and state-level policymakers, along with college presidents, are paying closer attention to these issues – or at the very least, they are pledging to [...]

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News Management and the Tuesday Reset

2010 Sep 7
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It seems safe to say that most Americans have some realization of the fact that when any president and his administration have bad news to deliver, they do a “document dump” on a Friday afternoon before a holiday weekend. The thinking of the White House staff (and many corporations who employ this technique) is that [...]

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The Real U: An On Target Review

2010 Sep 1
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Andrew Careaga said some good things about my new book—The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors.  “Quick, insightful,” “good counsel,” “expertly and concisely packaged narrative….”  Dude!  But then, “peppering one’s prose with standard-order marketing adjectives,” “try[ing] too hard to be clever….”  Sigh.  The travails of being misunderstood…a poor, sensitive [...]

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2010 Halfway Mark: Looking Back on Many “Welcomes”

2010 Jun 29
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Céad míle fáilte: While the Irish greeting for “100,000 Welcomes” hasn’t translated exactly to  that number of new client relationships in 2010, we have had quite the busy first two quarters at Lipman Hearne establishing new partnerships. We are proud of, and excited by, the collaborations that are underway and would like to take a [...]

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Don’t Forget About the People Behind Your Brand Experience

2010 Apr 19
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This interesting brand management article in the Gallup Management Journal shines the spotlight on an often forgotten marketing “P.” My take on this topic…brand experience is the next most important horizon for all brands. As marketers, we continue to refine and master the “channels” and the product positioning and the pitch — but, ugh, those [...]

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