The Commons

Lipman Hearne’s new website, launched earlier this week, gives visitors a fresh look at the firm and its work.

Central to the site is Lipman Hearne’s best asset: the staff. Visitors can browse staff stories in the People section, hear staff members’ voices through quotes that float throughout the site, and catch glimpses of them as they travel the globe. (In one such glimpse, a space suit is involved.)

Other media-rich features include portfolios of work, curated along special themes, such as Wasabi for the Brain and The Dean’s List. In addition, the stories of successful collaborations are told through selected case studies, including University of Cincinnati and The Nurse-Family Partnership.

Key Insights reports, presentations, and articles are also available on the site. Information sharing tools make it possible for visitors to share these resources and news articles with colleagues.

Check out Lipman Hearne’s website and leave a comment here – we’d love to hear your feedback.

- Erin Kelly

Tags: brand personality, interactive, lipman hearne, nonprofit communications, nonprofit marketing, resources, social media, technology, trends, web 2.0

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Here is [...]

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I work with and study a lot of business schools and no doubt this article on M.B.A.’s and social change identifies a real trend toward students wanting to explore issues of sustainability, corporate social responsibility, “green” enterprises and other social entrepreneurship concepts. These are, not surprisingly, subjects with tremendous natural appeal in today’s environment.
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When Princeton University announced in 2001 that it would replace all student loans with grants, a chain reaction was set in action, slowly but surely. Students weren’t so much being enticed to choose Princeton—an attractive enough option on its own—as they were being lured away from Princeton’s nearest competitors.
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The University of Texas at Arlington had the opportunity for great visibility in the new palace of American sports – Cowboys Stadium, just down the road from UTA’s campus.  The challenge was to develop creative across different formats that reinforced the University’s core messages, generated excitement and awareness among stadium attendees, and provided iconic imagery [...]

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Muhlenberg College launched its new institutional site this week to great praise. Focusing on the amazing opportunities to connect to the people, ideas, and experiences that the College provides, the site reflects Muhlenberg’s warmth, vibrancy, and exceptional teaching. Revamped architecture and navigation make the site easier to use, and a new admissions site welcomes prospective [...]

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University of Miami School of Law has been ranked among the top five law schools for Hispanic students by Hispanic Magazine. The school jumped three slots in this year’s ranking. Earlier this year, the school jumped 11 slots in the U.S. News and World Report’s annual listing.
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