The Commons

When you work for a member of Congress, your life can be a blur of meetings, phone calls, and events. Sometimes there’s not a good opportunity to learn about an issue in depth.  Lipman Hearne was proud to help the First Five Years Fund create an interactive, multimedia exhibit that informs Hill staff about early education.

Soon the exhibit will go on the road and will assist journalists, business leaders, philanthropists, and others learn about this issue. The exhibit includes sections so that participants will be able to:

• Undertand the science and how early experiences shape the brain.
• Experience what high-quality early education looks like.
• See the results by making virtual visits to example programs.
• Get the ROI by delving into what makes this a smart investment with big returns.
• Test knowledge of the ABCs of major funding streams.

Learn more in this news story.

- Adam Shapiro, Vice President Public Affairs

Tags: early education, First Five Years Fund, nonprofit communications, nonprofit marketing, resources

We lost a great friend and colleague yesterday.  Beth Drews, who for six years ran our marketing department, succumbed to pancreatic cancer after a valiant battle.  Beth was one of those people that you’re just glad to know: positive, energetic, smart, effective, engaged…I could string out more adjectives here, but you get the picture. If [...]

Continue reading »

Leading online news source for the marketing and media fields, Advertising Age, launched  the first of what is to be weekly installments of a Twitter measuring chart, entitled “Top 10 Most Tweeted Brands.” A collaboration with What the Trend, a social media trend-analytics service, this chart attempts to list the week’s ten most popular brands [...]

Continue reading »

The answer is yes, according to First Lady Michelle Obama and members of Mission: Readiness. Mrs. Obama is using the bully pulpit to raise awareness of the obesity issue and the epidemic’s impact on all aspects of society. As she pointed out during the launch of her awareness program on February 9, obesity is seen [...]

Continue reading »

My book on higher ed branding – The Real U: Building Brands that Resonate with Students, Faculty, Staff, and Donors – is being published later this month by CASE.  Buy one now! The Real U represents the first book-length manuscript I’ve written since completing my doctoral program, which was largely focused on modern and contemporary [...]

Continue reading »

Amid Facebook fan pages and Twitter posts, colleges and universities appear to be embracing a new social media trend to include in their marketing and communications strategies – “LipDub.” Part virtual campus tour and part music video, “LipDub” is a style of video that aims to showcase a college’s campus and student life in a [...]

Continue reading »

This Ben Wildavsky article for The New York Academy of Sciences Magazine, an excerpt from his book The Great Brain Race: How Global Universities are Reshaping the World, explores both sides of the academic globalization debate and provides insight into whether increased global competition for the United States academic world is something to be feared [...]

Continue reading »

University of Miami School of Law has launched its newly re-skinned website. The project, completed with help from Lipman Hearne’s interactive team, brings a fresh new look and engaging animation to the home page, which emphasizes the School’s advantageous location in a world-class city at the crossroads of the Americas. The launch caps a great [...]

Continue reading »

Lipman Hearne’s new website, launched earlier this week, gives visitors a fresh look at the firm and its work. Central to the site is Lipman Hearne’s best asset: the staff. Visitors can browse staff stories in the People section, hear staff members’ voices through quotes that float throughout the site, and catch glimpses of them [...]

Continue reading »

Ted Long, President of Elizabethtown College, and Tim Westerbeck, Managing Director & Principal of Lipman Hearne, presented a case study on the rebranding of Elizabethtown College at the AMA Symposium for Higher Education last week. The presentation showcased how Elizabethtown used transformative marketing techniques to recognize and embrace its true identity and distinctive market positioning. Here [...]

Continue reading »