The Blog

Ted Long, President of Elizabethtown College, and Tim Westerbeck, Managing Director & Principal of Lipman Hearne, presented a case study on the rebranding of Elizabethtown College at the AMA Symposium for Higher Education last week. The presentation showcased how Elizabethtown used transformative marketing techniques to recognize and embrace its true identity and distinctive market positioning.

Here is an account from an audience member discussing the presentation and why the findings are of interest to higher ed marketers.

Tags: admissions, brand personality, branding strategy, higher education, nonprofit communications, nonprofit marketing, trends

Pablo Eisenberg’s jeremiad on charitable giving in the Wall Street Journal misses the mark in a variety of ways.  First, of his nine recommendations, only one of them deals with the more than 80 percent of philanthropic giving that is made by individuals – and that one only marginally.  He is beating a tired, lame [...]

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Sometimes talking about a familiar issue in a new light with unexpected advocates is an excellent way to attract attention. Lipman Hearne is strategizing and working with Mission: Readiness to raise awareness of early education. Their research shows that 75 percent of young Americans are ineligible to enlist in the military because they are either [...]

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I work with and study a lot of business schools and no doubt this article on M.B.A.’s and social change identifies a real trend toward students wanting to explore issues of sustainability, corporate social responsibility, “green” enterprises and other social entrepreneurship concepts. These are, not surprisingly, subjects with tremendous natural appeal in today’s environment. One [...]

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When Princeton University announced in 2001 that it would replace all student loans with grants, a chain reaction was set in action, slowly but surely. Students weren’t so much being enticed to choose Princeton—an attractive enough option on its own—as they were being lured away from Princeton’s nearest competitors. It wasn’t just that Princeton had [...]

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Upon reading Premchand Palety’s article on India’s B-schools in the Wall Street Journal, I could not help but agree that growth of the management education industry in India has no doubt outpaced the growth in quality. Clearly, more regulation of the sector is in order. However, let’s be sure to give great credit to the [...]

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The University of Texas at Arlington had the opportunity for great visibility in the new palace of American sports – Cowboys Stadium, just down the road from UTA’s campus.  The challenge was to develop creative across different formats that reinforced the University’s core messages, generated excitement and awareness among stadium attendees, and provided iconic imagery [...]

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Muhlenberg College launched its new institutional site this week to great praise. Focusing on the amazing opportunities to connect to the people, ideas, and experiences that the College provides, the site reflects Muhlenberg’s warmth, vibrancy, and exceptional teaching. Revamped architecture and navigation make the site easier to use, and a new admissions site welcomes prospective [...]

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University of Miami School of Law has been ranked among the top five law schools for Hispanic students by Hispanic Magazine. The school jumped three slots in this year’s ranking. Earlier this year, the school jumped 11 slots in the U.S. News and World Report’s annual listing. Lipman Hearne has worked with the University of [...]

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Does NBC have a hit on its hands with “Community“? It appears it might. The new sitcom about students at a community college was the second-highest rated show of the night.  But as I blogged earlier this year, the question for higher ed is, “What impact will the program have on the image of the [...]

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