The American Marketing Association Foundation (AMAF) honored Tom Abrahamson, Managing Director & Principal, Lipman Hearne, with the 2009 Nonprofit Marketing Volunteer of the Year Award at the AMA Nonprofit Marketing Conference in Chicago, IL, on July 16, 2009.
Tom is known for innovation in nonprofit marketing. He brings nearly 30 years of success and leadership in [...]
University of Detroit Mercy, a longtime Lipman Hearne client, has launched a new online experience aimed at engaging rising high school juniors. Driven to the special site through emails and postcards, these juniors (soon to be seniors) can explore UDM’s teaching, and residential and student life by clicking on photographic hot spots. Fun and sometimes [...]
Tight money. Worried parents.
As parents deal with the realities of the economic downturn, they’re taking on a greater role in the college decision-making process.
Lipman Hearne explores how the economic downturn is affecting parents’ level of involvement in one of the largest investments they’ll ever make – their child’s college education. “The Rules Have Changed: How [...]
There is a plethora of news stories emerging right now about colleges – particularly elite schools – and the trouble they’re having making their fall 2009 class. The focus is typically on yield — the percentage of admitted students who enroll at an institution. Why yield? Because this metric has long been considered the bellwether [...]
That Ol’ Fat Envelope:
May is “sweeps” month in the higher ed community, when deposits are made, when students for once in their lives value fat over thin (we’re talking envelopes, here), and when colleges and universities nervously track their yield and fry the bushings in their financial aid calculators.
We’re privileged to have a handful [...]