The Commons

Conversations for Nonprofits in Tough Times

Posts Tagged ‘advertising’

A Brand Voice Getting Noticed:Johns Hopkins Carey Business School

2010 Dec 16
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The blogosphere is taking note of the mission of the Johns Hopkins Carey Business School to teach business “with humanity in mind.” Check out BrandSinger‘s post/reaction to the new campaign launched in partnership with Lipman Hearne.

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2010 Halfway Mark: Looking Back on Many “Welcomes”

2010 Jun 29
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Céad míle fáilte: While the Irish greeting for “100,000 Welcomes” hasn’t translated exactly to  that number of new client relationships in 2010, we have had quite the busy first two quarters at Lipman Hearne establishing new partnerships. We are proud of, and excited by, the collaborations that are underway and would like to take a [...]

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Somebody tell me why…

2010 Mar 23
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…colleges and universities are advertising so lavishly in The Chronicle of Higher Education.  It’s a trend that’s been accelerating lately, and it’s really getting out of hand.  In the March 12, 2010 edition there are full-page ads by: •    University of North Texas •    Arcadia University •    East Carolina University •    Texas A&M (three pages [...]

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University of Texas at Arlington Drawing Attention on a Big Stage

2009 Oct 6
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The University of Texas at Arlington had the opportunity for great visibility in the new palace of American sports – Cowboys Stadium, just down the road from UTA’s campus.  The challenge was to develop creative across different formats that reinforced the University’s core messages, generated excitement and awareness among stadium attendees, and provided iconic imagery [...]

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