Céad míle fáilte: While the Irish greeting for “100,000 Welcomes” hasn’t translated exactly to that number of new client relationships in 2010, we have had quite the busy first two quarters at Lipman Hearne establishing new partnerships. We are proud of, and excited by, the collaborations that are underway and would like to take a [...]
This interesting brand management article in the Gallup Management Journal shines the spotlight on an often forgotten marketing “P.”
My take on this topic…brand experience is the next most important horizon for all brands. As marketers, we continue to refine and master the “channels” and the product positioning and the pitch — but, ugh, those darn [...]
Another day, another important article – this one in U.S. News and World Report – on how business schools are “re-evaluating the importance of business ethics and different methods of teaching ethics.”
This topic has had a lot of coverage for several years, starting even before Enron and other high-profile ethical messes. The global financial meltdown [...]
Did the MBAs do it? The debate rages whether business schools and their graduates are responsible for the global financial crisis. Dutifully, many schools are “introspecting” on the subject.
Why Character is Destiny for Business Schools – and the MBAs They Groom, in the new issue of the Baylor Business Review takes a look at the [...]
New legislation being considered by the U.S. Department of Education is squarely aimed at for-profit colleges, with the intent of linking a student’s debt with their post-graduate earnings. Their concern is that students—lured by advertising—are investing in credentials or degrees that don’t actually deliver the earning power that the student expects, generating flotillas of “underwater” [...]
Upon reading the first article in a three-part Business Week series examining high-profile searches for new business school deans, it struck me that it is hard to overstate the importance of getting this process right. As with a corporate CEO position, the individual leading each of these institutions — or at any top business school [...]
…colleges and universities are advertising so lavishly in The Chronicle of Higher Education. It’s a trend that’s been accelerating lately, and it’s really getting out of hand. In the March 12, 2010 edition there are full-page ads by:
• University of North Texas
• Arcadia University
• East Carolina University
• Texas A&M (three pages worth! And they’ve been [...]
At the CASE District III conference yesterday, I was asked to sit in for Scott Jaschik – editor of Inside Higher Ed – when his flight arrangements conflicted with the timing of the session. Co-presenter Rae Goldsmith from CASE and I managed to deflect the massive disappointment in the room at Scott’s absence and lead [...]
My book on higher ed branding – The Real U: Building Brands that Resonate with Students, Faculty, Staff, and Donors – is being published later this month by CASE. Buy one now!
The Real U represents the first book-length manuscript I’ve written since completing my doctoral program, which was largely focused on modern and contemporary American [...]
Amid Facebook fan pages and Twitter posts, colleges and universities appear to be embracing a new social media trend to include in their marketing and communications strategies – “LipDub.” Part virtual campus tour and part music video, “LipDub” is a style of video that aims to showcase a college’s campus and student life in a [...]