…colleges and universities are advertising so lavishly in The Chronicle of Higher Education. It’s a trend that’s been accelerating lately, and it’s really getting out of hand. In the March 12, 2010 edition there are full-page ads by: • University of North Texas • Arcadia University • East Carolina University • Texas A&M (three pages [...]
At the CASE District III conference yesterday, I was asked to sit in for Scott Jaschik – editor of Inside Higher Ed – when his flight arrangements conflicted with the timing of the session. Co-presenter Rae Goldsmith from CASE and I managed to deflect the massive disappointment in the room at Scott’s absence and lead [...]
My book on higher ed branding – The Real U: Building Brands that Resonate with Students, Faculty, Staff, and Donors – is being published later this month by CASE. Buy one now! The Real U represents the first book-length manuscript I’ve written since completing my doctoral program, which was largely focused on modern and contemporary [...]
Amid Facebook fan pages and Twitter posts, colleges and universities appear to be embracing a new social media trend to include in their marketing and communications strategies – “LipDub.” Part virtual campus tour and part music video, “LipDub” is a style of video that aims to showcase a college’s campus and student life in a [...]
University of Miami School of Law has launched its newly re-skinned website. The project, completed with help from Lipman Hearne’s interactive team, brings a fresh new look and engaging animation to the home page, which emphasizes the School’s advantageous location in a world-class city at the crossroads of the Americas. The launch caps a great [...]
Lipman Hearne’s new website, launched earlier this week, gives visitors a fresh look at the firm and its work. Central to the site is Lipman Hearne’s best asset: the staff. Visitors can browse staff stories in the People section, hear staff members’ voices through quotes that float throughout the site, and catch glimpses of them [...]
Ted Long, President of Elizabethtown College, and Tim Westerbeck, Managing Director & Principal of Lipman Hearne, presented a case study on the rebranding of Elizabethtown College at the AMA Symposium for Higher Education last week. The presentation showcased how Elizabethtown used transformative marketing techniques to recognize and embrace its true identity and distinctive market positioning. Here [...]
The University of Texas at Arlington had the opportunity for great visibility in the new palace of American sports – Cowboys Stadium, just down the road from UTA’s campus. The challenge was to develop creative across different formats that reinforced the University’s core messages, generated excitement and awareness among stadium attendees, and provided iconic imagery [...]
Muhlenberg College launched its new institutional site this week to great praise. Focusing on the amazing opportunities to connect to the people, ideas, and experiences that the College provides, the site reflects Muhlenberg’s warmth, vibrancy, and exceptional teaching. Revamped architecture and navigation make the site easier to use, and a new admissions site welcomes prospective [...]
Two Lipman Hearne clients made the news as members of Mother Jones magazine’s 2010 MoJo Mini College Guide. According to Kiera Butler, the University of Minnesota, Morris and Kettering University are both among “ten cool schools that will blow your mind, not your budget.” The University of Minnesota, Morris is cited for having “academic chops [...]