University of Detroit Mercy, a longtime Lipman Hearne client, has launched a new online experience aimed at engaging rising high school juniors. Driven to the special site through emails and postcards, these juniors (soon to be seniors) can explore UDM’s teaching, and residential and student life by clicking on photographic hot spots. Fun and sometimes [...]
That Ol’ Fat Envelope: May is “sweeps” month in the higher ed community, when deposits are made, when students for once in their lives value fat over thin (we’re talking envelopes, here), and when colleges and universities nervously track their yield and fry the bushings in their financial aid calculators. We’re privileged to have a [...]
This button, inspired by a remark that Dean Martin supposedly made about his Rat Pack buddy, reminds us of the value of a strong brand personality. A brand personality isn’t a nicety — nor is it a color palette, a logo or guidelines for photographic style. Think of how human personalities you’ve known have inspired [...]