Céad míle fáilte: While the Irish greeting for “100,000 Welcomes” hasn’t translated exactly to that number of new client relationships in 2010, we have had quite the busy first two quarters at Lipman Hearne establishing new partnerships. We are proud of, and excited by, the collaborations that are underway and would like to take a [...]
Despite being a country where Internet connections are often unreliable, India can usually be seen as an early adopter of new web and social media applications. India’s citizens have so wholly embraced Facebook that they love it almost as much as they love film. Facebook recently announced that it will open its first Asian office [...]
Leading online news source for the marketing and media fields, Advertising Age, launched the first of what is to be weekly installments of a Twitter measuring chart, entitled “Top 10 Most Tweeted Brands.” A collaboration with What the Trend, a social media trend-analytics service, this chart attempts to list the week’s ten most popular brands [...]
Amid Facebook fan pages and Twitter posts, colleges and universities appear to be embracing a new social media trend to include in their marketing and communications strategies – “LipDub.” Part virtual campus tour and part music video, “LipDub” is a style of video that aims to showcase a college’s campus and student life in a [...]
Wired Magazine’s new-ideas issue is great fun, including the cover articles, “Detroit Re-imagined” and “Googlenomics Explained.” But the most fun may be “Socialism Redefined,” which turns socialism (to some a dirty word) inside out— and predicts a “globalist collectivist society.” (This is only partly serious. Notice in the historical timeline feature, Linux 10 is jokingly [...]
University of Detroit Mercy, a longtime Lipman Hearne client, has launched a new online experience aimed at engaging rising high school juniors. Driven to the special site through emails and postcards, these juniors (soon to be seniors) can explore UDM’s teaching, and residential and student life by clicking on photographic hot spots. Fun and sometimes [...]
As The New York Times reported recently, a study performed by Blackbaud Analytics appears to suggest that donors who give online don’t always give online again. Alarming! Especially in the midst of a recession!
But hold on—that sentence is fairly packed with qualifiers. Retaining donors is always hard. Would we be surprised to learn that the [...]
When I first visited Chicago in the late 1970s, you couldn’t find a road without a pothole or an alley that wasn’t blocked by someone’s abandoned Pinto. Much of the near southwest side was a mire of unmarked streets and buildings scarred by riots from a decade before. Every complaint you heard was followed up [...]
People here frequently ask me where I get info on marketing trends. The list is long. But browse some of my favorites here.