Céad míle fáilte: While the Irish greeting for “100,000 Welcomes” hasn’t translated exactly to that number of new client relationships in 2010, we have had quite the busy first two quarters at Lipman Hearne establishing new partnerships. We are proud of, and excited by, the collaborations that are underway and would like to take a [...]
What do you get when you combine the increasingly competitive college admissions process with the age of social media? YouTube videos as a college application supplement, of course. At least that is what Tufts University has started to accept this year. In addition to poring through the traditional essays, recommendations and transcripts, this year Tufts [...]
Leading online news source for the marketing and media fields, Advertising Age, launched the first of what is to be weekly installments of a Twitter measuring chart, entitled “Top 10 Most Tweeted Brands.” A collaboration with What the Trend, a social media trend-analytics service, this chart attempts to list the week’s ten most popular brands [...]
Amid Facebook fan pages and Twitter posts, colleges and universities appear to be embracing a new social media trend to include in their marketing and communications strategies – “LipDub.” Part virtual campus tour and part music video, “LipDub” is a style of video that aims to showcase a college’s campus and student life in a [...]
University of Miami School of Law has launched its newly re-skinned website. The project, completed with help from Lipman Hearne’s interactive team, brings a fresh new look and engaging animation to the home page, which emphasizes the School’s advantageous location in a world-class city at the crossroads of the Americas.
The launch caps a great year [...]
Lipman Hearne’s new website, launched earlier this week, gives visitors a fresh look at the firm and its work.
Central to the site is Lipman Hearne’s best asset: the staff. Visitors can browse staff stories in the People section, hear staff members’ voices through quotes that float throughout the site, and catch glimpses of them as [...]
The University of Texas at Arlington had the opportunity for great visibility in the new palace of American sports – Cowboys Stadium, just down the road from UTA’s campus. The challenge was to develop creative across different formats that reinforced the University’s core messages, generated excitement and awareness among stadium attendees, and provided iconic imagery [...]
Muhlenberg College launched its new institutional site this week to great praise. Focusing on the amazing opportunities to connect to the people, ideas, and experiences that the College provides, the site reflects Muhlenberg’s warmth, vibrancy, and exceptional teaching. Revamped architecture and navigation make the site easier to use, and a new admissions site welcomes prospective [...]
I attended the launch yesterday of “Get Schooled,” a new, five-year public engagement effort funded by the Gates Foundation in partnership with Viacom and several other corporate partners. Viacom committed an extremely rare 30-minute “roadblock” on all of their properties to broadcast a short film to officially launch the initiative. The film showed how the [...]
“We’re walking, we’re walking…”: Anyone who has been through the rigors of a multi-college campus tour knows that Bonnie Hunt must have modeled her character in the movie Dave by shadowing a college campus tour guide. The backwards-walking, über-perky tour guide that can rattle off anecdotes that date to the 1800s has reached the level [...]