Throughout this year, our team here at Lipman Hearne has participated in activities in support of Lipman Hearne’s 2011 mission to contribute to education-based causes. We ran a 5K, cleaned up a school yard, and even painted a nutrition pyramid on a classroom wall. Inspired by the ongoing efforts of teachers in the communities surrounding [...]
To help fulfill Lipman Hearne’s 2011 mission to contribute to education-based causes, Rob Moore, Alexia Koelling, Tom Dahl, Elizabeth Weidenaar, Katie Greer, Jennifer Pollack, Ali Ferrell and Saraheva Monroe, from the Lipman Hearne Chicago office, participated in the 2011 Carrera de los Muertos. An annual 5K event through Chicago’s historic Pilsen and University Village neighborhoods, [...]
Branding is not an abstract science, disconnected from the underlying business realities of academic institutions. Ask Coke what their brand is worth, or Apple, or Four Seasons: in all cases, a strong and well-focused brand causes consumers to value a product or service more and, therefore, pay more for it. This is also true in [...]
On April 30, Megan Cotten and I volunteered at Hands On DC for their annual Work-a-thon. Hands On DC is a DC nonprofit that organizes projects to make physical improvements to DC-area schools. Below are pictures from our work at Raymond Elementary. Megan and I showed off our art skills by painting a food pyramid [...]
The Hispanic Scholarship Fund wants every Hispanic household to have at least one adult with a college degree by 2025. Find out how meeting this goal could result in an estimated $13 billion in additional public revenues (among other nation-strengthening benefits) in this article by Frank Alvarez and James McNamara. _______________________________________________ The Hispanic Scholarship Fund [...]
Andrew Careaga said some good things about my new book—The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors. “Quick, insightful,” “good counsel,” “expertly and concisely packaged narrative….” Dude! But then, “peppering one’s prose with standard-order marketing adjectives,” “try[ing] too hard to be clever….” Sigh. The travails of being misunderstood…a poor, sensitive [...]
Céad míle fáilte: While the Irish greeting for “100,000 Welcomes” hasn’t translated exactly to that number of new client relationships in 2010, we have had quite the busy first two quarters at Lipman Hearne establishing new partnerships. We are proud of, and excited by, the collaborations that are underway and would like to take a [...]
Upon reading the first article in a three-part Business Week series examining high-profile searches for new business school deans, it struck me that it is hard to overstate the importance of getting this process right. As with a corporate CEO position, the individual leading each of these institutions — or at any top business school [...]
…colleges and universities are advertising so lavishly in The Chronicle of Higher Education. It’s a trend that’s been accelerating lately, and it’s really getting out of hand. In the March 12, 2010 edition there are full-page ads by: • University of North Texas • Arcadia University • East Carolina University • Texas A&M (three pages [...]
Lipman Hearne’s new website, launched earlier this week, gives visitors a fresh look at the firm and its work. Central to the site is Lipman Hearne’s best asset: the staff. Visitors can browse staff stories in the People section, hear staff members’ voices through quotes that float throughout the site, and catch glimpses of them [...]