The Commons

Conversations for Nonprofits in Tough Times

Posts Tagged ‘nonprofit branding’

2010 Halfway Mark: Looking Back on Many “Welcomes”

2010 Jun 29
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Céad míle fáilte: While the Irish greeting for “100,000 Welcomes” hasn’t translated exactly to  that number of new client relationships in 2010, we have had quite the busy first two quarters at Lipman Hearne establishing new partnerships. We are proud of, and excited by, the collaborations that are underway and would like to take a [...]

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Somebody tell me why…

2010 Mar 23
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…colleges and universities are advertising so lavishly in The Chronicle of Higher Education.  It’s a trend that’s been accelerating lately, and it’s really getting out of hand.  In the March 12, 2010 edition there are full-page ads by:
•    University of North Texas
•    Arcadia University
•    East Carolina University
•    Texas A&M (three pages worth! And they’ve been [...]

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Launched at the crossroads of the Americas

2010 Jan 12
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University of Miami School of Law has launched its newly re-skinned website. The project, completed with help from Lipman Hearne’s interactive team, brings a fresh new look and engaging animation to the home page, which emphasizes the School’s advantageous location in a world-class city at the crossroads of the Americas.
The launch caps a great year [...]

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University of Texas at Arlington Drawing Attention on a Big Stage

2009 Oct 6
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The University of Texas at Arlington had the opportunity for great visibility in the new palace of American sports – Cowboys Stadium, just down the road from UTA’s campus.  The challenge was to develop creative across different formats that reinforced the University’s core messages, generated excitement and awareness among stadium attendees, and provided iconic imagery [...]

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Muhlenberg Celebrates Connectivity with New Site

2009 Oct 2
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Muhlenberg College launched its new institutional site this week to great praise. Focusing on the amazing opportunities to connect to the people, ideas, and experiences that the College provides, the site reflects Muhlenberg’s warmth, vibrancy, and exceptional teaching. Revamped architecture and navigation make the site easier to use, and a new admissions site welcomes prospective [...]

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Tom Abrahamson Honored by AMA Foundation

2009 Aug 18
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The American Marketing Association Foundation (AMAF) honored Tom Abrahamson, Managing Director & Principal, Lipman Hearne, with the 2009 Nonprofit Marketing Volunteer of the Year Award at the AMA Nonprofit Marketing Conference in Chicago, IL, on July 16, 2009.
Tom is known for innovation in nonprofit marketing. He brings nearly 30 years of success and leadership in [...]

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A New “Great Thing” at UDM

2009 Jun 18
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University of Detroit Mercy, a longtime Lipman Hearne client, has launched a new online experience aimed at engaging rising high school juniors. Driven to the special site through emails and postcards, these juniors (soon to be seniors) can explore UDM’s teaching, and residential and student life by clicking on photographic hot spots. Fun and sometimes [...]

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University of Miami Law School: “On the Move”

2009 May 19
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Congratulations are in order for the University of Miami School of Law, which jumped 11 spots on U.S. News and World Report’s annual list of the nation’s best law schools.  As reported in the Daily Business Review, the rise reflects internal changes that led to a better student-faculty ratio, improved job placement rates and better peer rankings from law [...]

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Schools serving high-need students recognized

2009 Mar 17
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The Effective Practice Incentive Community (EPIC), an initiative of New Leaders for New Schools, has identified 21 schools across the nation that have tallied dramatic gains in student achievement.  Using a value-added model to analyze performance data from nearly 150 high-need charter schools across the country during the 2007-2008 school year. Among the 21 winners: [...]

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In a recession, fix the online potholes

2009 Mar 3
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When I first visited Chicago in the late 1970s, you couldn’t find a road without a pothole or an alley that wasn’t blocked by someone’s abandoned Pinto. Much of the near southwest side was a mire of unmarked streets and buildings scarred by riots from a decade before. Every complaint you heard was followed up [...]

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