The American Marketing Association Foundation (AMAF) honored Tom Abrahamson, Managing Director & Principal, Lipman Hearne, with the 2009 Nonprofit Marketing Volunteer of the Year Award at the AMA Nonprofit Marketing Conference in Chicago, IL, on July 16, 2009. Tom is known for innovation in nonprofit marketing. He brings nearly 30 years of success and leadership [...]
University of Detroit Mercy, a longtime Lipman Hearne client, has launched a new online experience aimed at engaging rising high school juniors. Driven to the special site through emails and postcards, these juniors (soon to be seniors) can explore UDM’s teaching, and residential and student life by clicking on photographic hot spots. Fun and sometimes [...]
Congratulations are in order for the University of Miami School of Law, which jumped 11 spots on U.S. News and World Report’s annual list of the nation’s best law schools. As reported in the Daily Business Review, the rise reflects internal changes that led to a better student-faculty ratio, improved job placement rates and better peer rankings from law [...]
The Effective Practice Incentive Community (EPIC), an initiative of New Leaders for New Schools, has identified 21 schools across the nation that have tallied dramatic gains in student achievement. Using a value-added model to analyze performance data from nearly 150 high-need charter schools across the country during the 2007-2008 school year. Among the 21 winners: [...]
When I first visited Chicago in the late 1970s, you couldn’t find a road without a pothole or an alley that wasn’t blocked by someone’s abandoned Pinto. Much of the near southwest side was a mire of unmarked streets and buildings scarred by riots from a decade before. Every complaint you heard was followed up [...]
This button, inspired by a remark that Dean Martin supposedly made about his Rat Pack buddy, reminds us of the value of a strong brand personality. A brand personality isn’t a nicety — nor is it a color palette, a logo or guidelines for photographic style. Think of how human personalities you’ve known have inspired [...]
I met last week with Gary McCullough, President and CEO of Career Education Corporation. Gary came up through the Procter & Gamble brand marketing group, and is the former chief marketing officer for Wrigley. He shared with me how he took “a page straight out of the P&G handbook – fewer brands with better differentiation” [...]
The nonprofit galaxy grew a bit dimmer this month with the loss of one of its brightest stars, Woody Wickham. Lipman Hearne staff had the pleasure, and honor of partnering with Woody on multiple occasions. His unmatched acuity was evident in our joint work on behalf of the MacArthur Foundation and with one of our [...]
Are brands powerful signifiers of social identity, or are they mere corporate claptrap – or both?
Joselyn Zivin, Senior VP, Brand Stategy and Planning, recently read two books that make provocative arguments.