Despite being a country where Internet connections are often unreliable, India can usually be seen as an early adopter of new web and social media applications. India’s citizens have so wholly embraced Facebook that they love it almost as much as they love film. Facebook recently announced that it will open its first Asian office [...]
New legislation being considered by the U.S. Department of Education is squarely aimed at for-profit colleges, with the intent of linking a student’s debt with their post-graduate earnings. Their concern is that students—lured by advertising—are investing in credentials or degrees that don’t actually deliver the earning power that the student expects, generating flotillas of “underwater” [...]
Upon reading the first article in a three-part Business Week series examining high-profile searches for new business school deans, it struck me that it is hard to overstate the importance of getting this process right. As with a corporate CEO position, the individual leading each of these institutions — or at any top business school [...]
Complete College America is a new nonprofit focused solely on dramatically increasing the nation’s college completion rates. CCA is funded and supported by the Gates, Lumina, Carnegie, Kellogg, and Ford foundations. CCA was launched last week with a national media teleconference and media outreach. One aspect of CCA’s mission is its Alliance of States. These [...]
At the CASE District III conference yesterday, I was asked to sit in for Scott Jaschik – editor of Inside Higher Ed – when his flight arrangements conflicted with the timing of the session. Co-presenter Rae Goldsmith from CASE and I managed to deflect the massive disappointment in the room at Scott’s absence and lead [...]
When you work for a member of Congress, your life can be a blur of meetings, phone calls, and events. Sometimes there’s not a good opportunity to learn about an issue in depth. Lipman Hearne was proud to help the First Five Years Fund create an interactive, multimedia exhibit that informs Hill staff about early [...]
The answer is yes, according to First Lady Michelle Obama and members of Mission: Readiness. Mrs. Obama is using the bully pulpit to raise awareness of the obesity issue and the epidemic’s impact on all aspects of society. As she pointed out during the launch of her awareness program on February 9, obesity is seen [...]
My book on higher ed branding – The Real U: Building Brands that Resonate with Students, Faculty, Staff, and Donors – is being published later this month by CASE. Buy one now! The Real U represents the first book-length manuscript I’ve written since completing my doctoral program, which was largely focused on modern and contemporary [...]
Amid Facebook fan pages and Twitter posts, colleges and universities appear to be embracing a new social media trend to include in their marketing and communications strategies – “LipDub.” Part virtual campus tour and part music video, “LipDub” is a style of video that aims to showcase a college’s campus and student life in a [...]
University of Miami School of Law has launched its newly re-skinned website. The project, completed with help from Lipman Hearne’s interactive team, brings a fresh new look and engaging animation to the home page, which emphasizes the School’s advantageous location in a world-class city at the crossroads of the Americas. The launch caps a great [...]