“We’re walking, we’re walking…”: Anyone who has been through the rigors of a multi-college campus tour knows that Bonnie Hunt must have modeled her character in the movie Dave by shadowing a college campus tour guide. The backwards-walking, über-perky tour guide that can rattle off anecdotes that date to the 1800s has reached the level [...]
The American Marketing Association Foundation (AMAF) honored Tom Abrahamson, Managing Director & Principal, Lipman Hearne, with the 2009 Nonprofit Marketing Volunteer of the Year Award at the AMA Nonprofit Marketing Conference in Chicago, IL, on July 16, 2009. Tom is known for innovation in nonprofit marketing. He brings nearly 30 years of success and leadership [...]
Years ago, NBC had a slogan that went, “Let’s All Be There.” Many fans of community colleges have already decided the network’s new fall show, titled Community, is the last thing they want to be there to see. They’re worried that it’ll be a retread of tired, negative stereotypes about community college students and teachers. [...]
Bring up social media in a group of nonprofit leaders, and the conversation stops. There’s often a long silence — the kind that makes presenters wince — and then someone raises a hand and asks, “How?” Not how to do it, not how to figure out what to say, but how can we possibly do [...]
These days, everyone’s looking to cut costs and work smarter. Unfortunately, this has led to a near epidemic of mediocre meetings. That’s the conclusion of a new study on the advantages, costs, and pitfalls of telemeetings conducted via phone, video or web. Based on a survey of more than 1,200 staff members working at public-interest [...]
Late last week Masha Alexander and I were at the Rosenstiel School of Marine and Atmospheric Science at the University of Miami. Among other cool stuff, I had the chance to hold a hefty Aplysia californica – a.k.a. a common sea slug. Aplysia are bred in quantity at Rosenstiel because their neurons are large and [...]
University of Detroit Mercy, a longtime Lipman Hearne client, has launched a new online experience aimed at engaging rising high school juniors. Driven to the special site through emails and postcards, these juniors (soon to be seniors) can explore UDM’s teaching, and residential and student life by clicking on photographic hot spots. Fun and sometimes [...]
Tight money. Worried parents. As parents deal with the realities of the economic downturn, they’re taking on a greater role in the college decision-making process. Lipman Hearne explores how the economic downturn is affecting parents’ level of involvement in one of the largest investments they’ll ever make – their child’s college education. “The Rules Have [...]
Education Secretary Arne Duncan was handed the proverbial golden ticket in President Obama’s stimulus package, and the good times for the education world should continue into the next decade if the President’s education priorities survive the 2010 budget process. Secretary Duncan has been given a huge – even by Washington standards – increase in the [...]
That Ol’ Fat Envelope: May is “sweeps” month in the higher ed community, when deposits are made, when students for once in their lives value fat over thin (we’re talking envelopes, here), and when colleges and universities nervously track their yield and fry the bushings in their financial aid calculators. We’re privileged to have a [...]