Posts Tagged ‘nonprofit marketing’

Is NBC’s Sitcom a friend or foe to community colleges?

2009 Sep 22
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Does NBC have a hit on its hands with “Community“? It appears it might. The new sitcom about students at a community college was the second-highest rated show of the night.  But as I blogged earlier this year, the question for higher ed is, “What impact will the program have on the image of the [...]

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Get Schooled

2009 Sep 9
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I attended the launch yesterday of “Get Schooled,” a new, five-year public engagement effort funded by the Gates Foundation in partnership with Viacom and several other corporate partners. Viacom committed an extremely rare 30-minute “roadblock” on all of their properties to broadcast a short film to officially launch the initiative. The film showed how the [...]

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College Rankings Go Global

2009 Sep 3
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Ben Wildavsky, a contributing consultant at Lipman Hearne, takes a closer look at the rise of rankings that compare colleges not just within countries but between them. The article examines how the expansion and change in ranking methodology could mean that American dominance of international college rankings may no longer be  guaranteed. International Studies: How [...]

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Tom Abrahamson Honored by AMA Foundation

2009 Aug 18
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The American Marketing Association Foundation (AMAF) honored Tom Abrahamson, Managing Director & Principal, Lipman Hearne, with the 2009 Nonprofit Marketing Volunteer of the Year Award at the AMA Nonprofit Marketing Conference in Chicago, IL, on July 16, 2009. Tom is known for innovation in nonprofit marketing. He brings nearly 30 years of success and leadership [...]

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Can ‘Community’ Provide an Opportunity?

2009 Aug 3
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Years ago, NBC had a slogan that went, “Let’s All Be There.” Many fans of community colleges have already decided the network’s new fall show, titled Community, is the last thing they want to be there to see.  They’re worried that it’ll be a retread of tired, negative stereotypes about community college students and teachers.  [...]

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Sacred cow tipping (Debunking Conventional Wisdom on College Costs)

2009 Jul 24
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There is a big hubbub right now on an Inside Higher Ed piece by Dennis Jones and Jane Wellman called “Bucking Conventional Wisdom on College Costs.” Judging by the commentary, they have clearly gored a small herd of sacred cows by attempting to debunk the conventional wisdom that budgets will (should) only rise, that spending [...]

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Share your stories: Raising Funds in a Recession

2009 Jul 9
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Scott Pansky’s story in this week’s Philanthropy Journal makes a strong case for nonprofits to build mindshare as they struggle to raise dollars in an economic recession. Pansky’s point is valid—but it’s not enough. Last week, we hosted a group of Chicago-area development officers who shared their opinions on the challenges of raising money during [...]

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Three Paths to Staffing Social Media

2009 Jul 1
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Bring up social media in a group of nonprofit leaders, and the conversation stops. There’s often a long silence — the kind that makes presenters wince — and then someone raises a hand and asks, “How?” Not how to do it, not how to figure out what to say, but how can we possibly do [...]

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Dialing in and Nodding off: Virtual meetings get a B-

2009 Jun 26
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These days, everyone’s looking to cut costs and work smarter. Unfortunately, this has led to a near epidemic of mediocre meetings. That’s the conclusion of a new study on the advantages, costs, and pitfalls of telemeetings conducted via phone, video or web. Based on a survey of more than 1,200 staff members working at public-interest [...]

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Dive in and explore the social media “coral reef”

2009 Jun 23
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Late last week Masha Alexander and I were at the Rosenstiel School of Marine and Atmospheric Science at the University of Miami. Among other cool stuff, I had the chance to hold a hefty Aplysia californica – a.k.a. a common sea slug. Aplysia are bred in quantity at Rosenstiel because their neurons are large and [...]

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