Lipman Hearne’s new website, launched earlier this week, gives visitors a fresh look at the firm and its work. Central to the site is Lipman Hearne’s best asset: the staff. Visitors can browse staff stories in the People section, hear staff members’ voices through quotes that float throughout the site, and catch glimpses of them [...]
Sometimes talking about a familiar issue in a new light with unexpected advocates is an excellent way to attract attention. Lipman Hearne is strategizing and working with Mission: Readiness to raise awareness of early education. Their research shows that 75 percent of young Americans are ineligible to enlist in the military because they are either [...]
When Princeton University announced in 2001 that it would replace all student loans with grants, a chain reaction was set in action, slowly but surely. Students weren’t so much being enticed to choose Princeton—an attractive enough option on its own—as they were being lured away from Princeton’s nearest competitors. It wasn’t just that Princeton had [...]
Muhlenberg College launched its new institutional site this week to great praise. Focusing on the amazing opportunities to connect to the people, ideas, and experiences that the College provides, the site reflects Muhlenberg’s warmth, vibrancy, and exceptional teaching. Revamped architecture and navigation make the site easier to use, and a new admissions site welcomes prospective [...]
I attended the launch yesterday of “Get Schooled,” a new, five-year public engagement effort funded by the Gates Foundation in partnership with Viacom and several other corporate partners. Viacom committed an extremely rare 30-minute “roadblock” on all of their properties to broadcast a short film to officially launch the initiative. The film showed how the [...]
The American Marketing Association Foundation (AMAF) honored Tom Abrahamson, Managing Director & Principal, Lipman Hearne, with the 2009 Nonprofit Marketing Volunteer of the Year Award at the AMA Nonprofit Marketing Conference in Chicago, IL, on July 16, 2009. Tom is known for innovation in nonprofit marketing. He brings nearly 30 years of success and leadership [...]
Scott Pansky’s story in this week’s Philanthropy Journal makes a strong case for nonprofits to build mindshare as they struggle to raise dollars in an economic recession. Pansky’s point is valid—but it’s not enough. Last week, we hosted a group of Chicago-area development officers who shared their opinions on the challenges of raising money during [...]
Bring up social media in a group of nonprofit leaders, and the conversation stops. There’s often a long silence — the kind that makes presenters wince — and then someone raises a hand and asks, “How?” Not how to do it, not how to figure out what to say, but how can we possibly do [...]
These days, everyone’s looking to cut costs and work smarter. Unfortunately, this has led to a near epidemic of mediocre meetings. That’s the conclusion of a new study on the advantages, costs, and pitfalls of telemeetings conducted via phone, video or web. Based on a survey of more than 1,200 staff members working at public-interest [...]
Think your website is a work of art? Well, Wordle can make that a reality. “Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. [...]