Late last week Masha Alexander and I were at the Rosenstiel School of Marine and Atmospheric Science at the University of Miami. Among other cool stuff, I had the chance to hold a hefty Aplysia californica – a.k.a. a common sea slug. Aplysia are bred in quantity at Rosenstiel because their neurons are large and [...]
According to a new report from Lumina Foundation for Education, “A Stronger Nation through Education,” returning to a position of global leadership will require the US to increase the proportion of Americans who hold high quality two- and four-year degrees. A recent Houston Chronicle article includes further commentary from Jamie Merisotis, president of the foundation, [...]
Wired Magazine’s new-ideas issue is great fun, including the cover articles, “Detroit Re-imagined” and “Googlenomics Explained.” But the most fun may be “Socialism Redefined,” which turns socialism (to some a dirty word) inside out— and predicts a “globalist collectivist society.” (This is only partly serious. Notice in the historical timeline feature, Linux 10 is jokingly [...]
Lipman Hearne client American Enterprise Institute (AEI) made headlines today with the release of its report Diplomas and Dropouts: Which Colleges Actually Graduate Their Students (and Which Don’t). The report exposes the dramatic variation in completion rates across nearly 1,400 colleges and universities and found that less than 55 percent of first-time students at the [...]
Tight money. Worried parents. As parents deal with the realities of the economic downturn, they’re taking on a greater role in the college decision-making process. Lipman Hearne explores how the economic downturn is affecting parents’ level of involvement in one of the largest investments they’ll ever make – their child’s college education. “The Rules Have [...]
Maybe so—although, if you’re watching Stephen Colbert, you might be a bit confused. When Colbert hosted Biz Stone, one of the co-founders of Twitter, he was characteristically hard on him. “This sounds like the answer to a problem that we didn’t know we had until I invented the answer,” he said. On the other hand, [...]
It’s about time we had an economic meltdown! Gosh, what a great time to be an alumni officer. What could be better than a flood of alumni sweating out the toughest job market since the Great Depression and eagerly looking to you for salvation? Of course we didn’t want an economic meltdown, but it sure [...]
The winners have been announced in the 24th Annual Admission Advertising Awards, the largest educational advertising awards competition in the country. Judges consisted of a national panel of admissions’ marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of Higher Education Marketing Report (formerly Admissions Marketing Report) . This year, over two [...]
In a downturn, it’s a bit daunting trying to create new marketing and fundraising messages. But it’s possible, especially when you harvest the stories that are already living in your organization. You can find these stories just by taking the time to engage your constituents and dig a little deeper into what they see as [...]
The following are three sites I visit as sources of interesting stuff and flashes of inspiration. Some have marketing relevance others have talks and presentations given by the most creative minds of our generation. But whatever the content, they never fail to reveal something interesting about the human psyche, marketing of social campaigns, good design, [...]