The Commons

Conversations for Nonprofits in Tough Times

Posts Tagged ‘targeting’

Somebody tell me why…

2010 Mar 23
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…colleges and universities are advertising so lavishly in The Chronicle of Higher Education.  It’s a trend that’s been accelerating lately, and it’s really getting out of hand.  In the March 12, 2010 edition there are full-page ads by:
•    University of North Texas
•    Arcadia University
•    East Carolina University
•    Texas A&M (three pages worth! And they’ve been [...]

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The “LipDub” Phenomenon: Higher Ed Marketing Meets MTV

2010 Jan 26
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Amid Facebook fan pages and Twitter posts, colleges and universities appear to be embracing a new social media trend to include in their marketing and communications strategies – “LipDub.” Part virtual campus tour and part music video, “LipDub” is a style of video that aims to showcase a college’s campus and student life in a [...]

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Best Places for Marketing Trends

2009 Jan 21
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People here frequently ask me where I get info on marketing trends. The list is long. But browse some of my favorites here.

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