Andrew Careaga said some good things about my new book—The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors.  “Quick, insightful,” “good counsel,” “expertly and concisely packaged narrative….”  Dude!  But then, “peppering one’s prose with standard-order marketing adjectives,” “try[ing] too hard to be clever….”  Sigh.  The travails of being misunderstood…a poor, sensitive [...]

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At the CASE District III conference yesterday, I was asked to sit in for Scott Jaschik – editor of Inside Higher Ed – when his flight arrangements conflicted with the timing of the session.  Co-presenter Rae Goldsmith from CASE and I managed to deflect the massive disappointment in the room at Scott’s absence and lead [...]

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