Branding is not an abstract science, disconnected from the underlying business realities of academic institutions. Ask Coke what their brand is worth, or Apple, or Four Seasons: in all cases, a strong and well-focused brand causes consumers to value a product or service more and, therefore, pay more for it. This is also true in [...]
The results are indisputable. In the first quarter of 2011, the U.S. economy added 521,000 jobs for people who hold college degrees. At the same time, the country’s economy lost 318,000 jobs for people without college degrees. It couldn’t be more clear: Our economy is built for people with a college education, not for those [...]
On a westbound American Airlines flight this week, I was surprised to see Waiting for “Superman,” the tough-minded documentary about the failure of our public schools, on the drop-down screens. For those of you who fly a lot, you’ll know that you are far more likely to be forced to sit through Grown Ups or [...]
The blogosphere is taking note of the mission of the Johns Hopkins Carey Business School to teach business “with humanity in mind.” Check out BrandSinger‘s post/reaction to the new campaign launched in partnership with Lipman Hearne.
The Hispanic Scholarship Fund wants every Hispanic household to have at least one adult with a college degree by 2025. Find out how meeting this goal could result in an estimated $13 billion in additional public revenues (among other nation-strengthening benefits) in this article by Frank Alvarez and James McNamara. _______________________________________________ The Hispanic Scholarship Fund [...]
Lipman Hearne’s CEO, Rob Moore, recently penned an article for CASE Currents on educational branding truths: Having a muddy, chaotic brand is like trying to simultaneously cram through the doorway of a party with five other guests. The host opens the door to a dismaying display of mass confusion—six people grunting, swearing, shoving, and throwing [...]
Today marks a significant milestone for our client, the Hispanic Scholarship Fund. After months of behind-the-scenes planning with our public affairs team, HSF announced its new “Generation 1st Degree,” program at its first Education Summit, held in New York City. This program aims to ensure that at least one person in every Hispanic household earns [...]
Anyone with even a cursory knowledge of higher education knows that “college completion rates” and “data-driven solutions” have become more important than ever before in public debates and media coverage. National and state-level policymakers, along with college presidents, are paying closer attention to these issues – or at the very least, they are pledging to [...]
It seems safe to say that most Americans have some realization of the fact that when any president and his administration have bad news to deliver, they do a “document dump” on a Friday afternoon before a holiday weekend. The thinking of the White House staff (and many corporations who employ this technique) is that [...]
Andrew Careaga said some good things about my new book—The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors. “Quick, insightful,” “good counsel,” “expertly and concisely packaged narrative….” Dude! But then, “peppering one’s prose with standard-order marketing adjectives,” “try[ing] too hard to be clever….” Sigh. The travails of being misunderstood…a poor, sensitive [...]