The answer is yes, according to First Lady Michelle Obama and members of Mission: Readiness.
Mrs. Obama is using the bully pulpit to raise awareness of the obesity issue and the epidemic’s impact on all aspects of society. As she pointed out during the launch of her awareness program on February 9, obesity is seen as [...]
Amid Facebook fan pages and Twitter posts, colleges and universities appear to be embracing a new social media trend to include in their marketing and communications strategies – “LipDub.” Part virtual campus tour and part music video, “LipDub” is a style of video that aims to showcase a college’s campus and student life in a [...]
This Ben Wildavsky article for The New York Academy of Sciences Magazine, an excerpt from his book The Great Brain Race: How Global Universities are Reshaping the World, explores both sides of the academic globalization debate and provides insight into whether increased global competition for the United States academic world is something to be feared [...]
University of Miami School of Law has launched its newly re-skinned website. The project, completed with help from Lipman Hearne’s interactive team, brings a fresh new look and engaging animation to the home page, which emphasizes the School’s advantageous location in a world-class city at the crossroads of the Americas.
The launch caps a great year [...]
Lipman Hearne’s new website, launched earlier this week, gives visitors a fresh look at the firm and its work.
Central to the site is Lipman Hearne’s best asset: the staff. Visitors can browse staff stories in the People section, hear staff members’ voices through quotes that float throughout the site, and catch glimpses of them as [...]
Ted Long, President of Elizabethtown College, and Tim Westerbeck, Managing Director & Principal of Lipman Hearne, presented a case study on the rebranding of Elizabethtown College at the AMA Symposium for Higher Education last week. The presentation showcased how Elizabethtown used transformative marketing techniques to recognize and embrace its true identity and distinctive market positioning.
Here is [...]
Pablo Eisenberg’s jeremiad on charitable giving in the Wall Street Journal misses the mark in a variety of ways. First, of his nine recommendations, only one of them deals with the more than 80 percent of philanthropic giving that is made by individuals – and that one only marginally. He is beating a tired, lame [...]
Sometimes talking about a familiar issue in a new light with unexpected advocates is an excellent way to attract attention. Lipman Hearne is strategizing and working with Mission: Readiness to raise awareness of early education. Their research shows that 75 percent of young Americans are ineligible to enlist in the military because they are either [...]
I work with and study a lot of business schools and no doubt this article on M.B.A.’s and social change identifies a real trend toward students wanting to explore issues of sustainability, corporate social responsibility, “green” enterprises and other social entrepreneurship concepts. These are, not surprisingly, subjects with tremendous natural appeal in today’s environment.
One can [...]
When Princeton University announced in 2001 that it would replace all student loans with grants, a chain reaction was set in action, slowly but surely. Students weren’t so much being enticed to choose Princeton—an attractive enough option on its own—as they were being lured away from Princeton’s nearest competitors.
It wasn’t just that Princeton had found [...]