The Commons

Conversations for Nonprofits in Tough Times

Posts Tagged ‘twitter’

Bubbles are taking off over India

2010 Apr 2
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Despite being a country where Internet connections are often unreliable, India can usually be seen as an early adopter of new web and social media applications.  India’s citizens have so wholly embraced Facebook that they love it almost as much as they love film.  Facebook recently announced that it will open its first Asian office [...]

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AdAge Announces Tweet Tracking

2010 Feb 15
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Leading online news source for the marketing and media fields, Advertising Age, launched  the first of what is to be weekly installments of a Twitter measuring chart, entitled “Top 10 Most Tweeted Brands.” A collaboration with What the Trend, a social media trend-analytics service, this chart attempts to list the week’s ten most popular brands [...]

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The “LipDub” Phenomenon: Higher Ed Marketing Meets MTV

2010 Jan 26
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Amid Facebook fan pages and Twitter posts, colleges and universities appear to be embracing a new social media trend to include in their marketing and communications strategies – “LipDub.” Part virtual campus tour and part music video, “LipDub” is a style of video that aims to showcase a college’s campus and student life in a [...]

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Three Paths to Staffing Social Media

2009 Jul 1
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Bring up social media in a group of nonprofit leaders, and the conversation stops.
There’s often a long silence — the kind that makes presenters wince — and then someone raises a hand and asks, “How?” Not how to do it, not how to figure out what to say, but how can we possibly do that, [...]

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Dive in and explore the social media “coral reef”

2009 Jun 23
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Late last week Masha Alexander and I were at the Rosenstiel School of Marine and Atmospheric Science at the University of Miami. Among other cool stuff, I had the chance to hold a hefty Aplysia californica – a.k.a. a common sea slug. Aplysia are bred in quantity at Rosenstiel because their neurons are large and [...]

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Is Online Sharing a Sign of “New Socialism?”

2009 Jun 18
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Wired Magazine’s new-ideas issue is great fun, including the cover articles, “Detroit Re-imagined” and “Googlenomics Explained.” But the most fun may be “Socialism Redefined,” which turns socialism (to some a dirty word) inside out— and predicts a “globalist collectivist society.” (This is only partly serious. Notice in the historical timeline feature, Linux 10 is jokingly [...]

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“Thufferin’ Thuccotash” – Plotting a media strategy in a 2.0 world

2009 May 5
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I had the opportunity to sit on the judging panel for the upcoming AMA Higher Education Symposium – coming up November 15-18 in Boston. Not that I was able to be there the day the selections were made, having been called to a “can’t miss” meeting near Atlanta.  So, rather than sitting with my colleagues [...]

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Is Twitter the messaging system we never knew we needed?

2009 Apr 6
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Maybe so—although, if you’re watching Stephen Colbert, you might be a bit confused. When Colbert hosted Biz Stone, one of the co-founders of Twitter, he was characteristically hard on him. “This sounds like the answer to a problem that we didn’t know we had until I invented the answer,” he said. On the other hand, [...]

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